How Small Businesses Can Market their Brand Through Custom T-Shirts

When it comes to finding the best possible marketing strategy, it is important that you combine your efforts online and offline. We live in a digital age, so your website will surely be your store. But that does not mean you should neglect the most tangible offline marketing tactics, as many of them remain as important as they were years ago.

Among the great approaches, such as always original guerrilla marketing, attractive signage and the creation of networks through trade fairs and conventions, is the small but incredibly effective method that still functions as an element with a brand of charm. In this article, we will discuss in particular the custom branded shirts, and why you should use them to promote your brand.

Custom t-shirts Tucson with the name and logo of your company allow you to promote your small business with a limited budget. If you sell more than one product or service, you can even create different shirts, each with a specific product or service to encourage prospects to look for more information. The key to successfully using T-shirts to promote your business is to encourage people to use them as much as possible so you can see the name of your company in as many people as possible.

Clothing staff in shirts

Provide your staff with t-shirts with the name of your company and the logo shown on the front and back. Include the address of your website if it plays a vital role in your marketing efforts. Then, ask your staff to use them at work and at any event they sponsor, such as the Little League games. If you hire some people to hand out flyers on the sidewalk for people to enter your store, provide them with shirts to improve their branding efforts.

Hold a contest

If you are a new business or just want to change your logo, organize a T-shirt design contest. Encourage people in your target market, in particular, to participate. Offer a prize related to your business, such as a free product or service. Use the contest to engage local media and get free publicity. Make an announcement on your website and social media pages about the event. Then, once you choose a winner, announce and show the new logo by printing the shirts and distributing them. Announce the winner to the local press, post on your social media sites and update your website with the news to get the highest mileage possible.

Go to the fairs

Trade shows that do not require business attire give you a way to have your name appear on the floor of the fair with shirts. If you rent a stand at a trade fair, wearing shirts with your brand is not a problem. Even if you only attend and do not rent a stand, make sure that you and your company’s assistants wear their branded shirts. This helps you and your team become familiar with your company when you meet with companies that exhibit at the fair. You can even send a t-shirt to any promising contact you have spoken with to remind you that you would like to talk more about what your company offers.

Sponsor an event

When your company sponsors an event in which your target market is likely to hear about your philanthropic efforts, create t-shirts to distribute to participants at the event. For example, if you sponsor a 3K charity to raise funds for a non-profit organization, distribute shirts with your name and logo to the runners and contributors involved in the effort as a thank you for participating. This gives you even more promotional power every time one of these people wears the shirt in public.

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