What Is Social Media Marketing and Why Do You Need It?

What is social media marketing?

Social media marketing refers to a series of advertising strategies and social media practices that are designed to help you grow your brand by looking to achieve certain specific goals that are aligned with your business goals. Social media marketing is usually carried out through social campaigns.

How will social media marketing help grow your brand?

Social media marketing offers a great and inexpensive way to grow your bran’s profile around the world, or to a specific target audience. You will be able to advertise your brand and help create brand awareness through social media marketing. Even when using paid advertisements and features, your social media marketing efforts guarantee a return on investment because this means of advertising is better priced than anything available. You can get 50 instagram likes for every post at a small fee, but the knock-on effect of having popular posts will be invaluable on a platform that is notoriously difficult for newer brands and users to attract traffic.

You can also boost sales and revenues by increasing conversion levels for your ecommerce website. A strategic social media campaign that takes advantage of remarketing will have a direct role in increasing sales. Many users will not react to your products or services the first time around that they are advertised on their social platforms. They may lack sufficient interest, or may be busy with alternatives on their timelines. It is impossible to make great sales volumes by marketing alone. Social media allows brands to remarket their products to an already familiar audience, who will be more likely to make purchases the second and subsequent times of viewing your advertisements.

Social media could help raise user engagement levels and create an avenue for customer service, which could contribute to the development of brand loyalty. Users are more likely to trust and retain interest in a brand that responds to concerns, comments or queries in a timely and helpful manner. Users want to associate with brands that provide great customer service, since they will be assured of necessary help in the event that they need it. Engaging with them on your social profile is a great way to build this type of loyalty.

Social media could help raise brand awareness and increase traffic levels to your website. Internet users will often share a great social media campaign. If you take enough time to plan, research and develop a good campaign, users will share it across their social pages. You will be better able to reach your desired audiences and could benefit from having a larger following. If your website is attached to your social pages, which is a great way to raise traffic levels, you could attract more clients to it. You can also increase web traffic to your brand’s website by posting excerpts and links instead of full articles across all your social media platforms.

You can use social media to develop partnerships with other brands and individuals. People with a large following could be used to sway opinion towards your brand. For a small fee, these influencers will promote your brand and help raise awareness. You may develop partnerships with other brands that do not need to be in the same field as your own. Such strategic networking and partnership development offered by different social media platforms could help you raise your brand’s profile around the world.

What are some common social media marketing practices?

You need to make regular posts across any social platforms on which your brand is active. You could use scheduling tools to help you get your posts out in time, such as Hubspot. Many brands lose followers’ trust and even followers themselves by adopting a post it and leave strategy that leaves their pages dormant over long amounts of time. It could cost your brand some of its loyal followers, which will affect sales.

Like regular posting, you also need to develop consistency in your interaction with your clients. You should make it a point to provide a timely response to your followers’ comments, queries and concerns raised in response to your content or by their own regard. Users will engage with brands online, and will be quick to disregard any brands that do not offer a timely response to them. If you take too long to respond, you could lose out on their loyalty.

Diversifying your content is a great way to market your brand. Users will re-visit your social pages and website to find new and interesting content to engage with. In order to keep their interest over a long period of time, you should consider diversifying your posts. Include exciting visuals to draw in users to your articles and content. They are up to 70% more likely to interest users than plain text or audio files. You can also diversify your content by embedding links to other brands’ articles and to videos on YouTube. Users will always have interest in your brand’s social media activity, which will raise visibility and user engagement levels.

You should also create a social media policy to help guide your posting frequency and choice of content. Having a social media policy will protect you from any unforeseenoccurrences such as an employee accidentally using the brand’s social pages to post sensitive personal information. It will ensure that all posts made are up to the expected standard, and do not feature any display or text that may arouse negative feedback. This will protect your brand from a damaging reputation.

In order to ensure that your brand is protected, even after creating a social media policy, you need to pick a designated social media team to develop campaigns, carry out market research and oversee any posting and interactions. Having more people on the team will help ensure that all users are responded to in a timely manner regardless of their platform of choice. You may also consider hiring a sample group to test out campaign content before putting it up on your social platforms. This will help you address any issues that may be underlying and could cause negative press and a bad reputation.

Comments

  1. Good article

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