2D animation for business: everything you need to know

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2D animation

2D animation (from the English “two-dimensional” – the second dimension and “animation” – animation, animation) is a computer technology for creating movement or imitation of this movement of objects in two-dimensional space. Used in cartoons, video ads, explainers, video instructions.

2D animation is in fashion in any weather! For 20 years now, we have been living in the 21st century, in the digital age. Cutting-edge technologies come from all sides: realistic 3D, virtual and augmented reality. Still, good old 2D animation is still in high demand, both in the entertainment industry and in video advertising.

Today it is as easy as shelling pears to meet 2D animation: it surrounds us on TV screens, on YouTube, in movies and on any advertising media. And despite the fact that even “Well, Wait!” the authors adapt for 3D animation, judging by the feedback in social networks, the viewer still remains faithful to 2D.

In the article, we will analyze:

  • How 2D animation was done before and how it is done in the digital age.
  • When and why is it better for a business to use 2D animation?

How 2D animation is created

The basic principles of 2D animation have remained largely unchanged since the early 19th century. Artists paint a set of

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