Creating a health and fitness page on Instagram is the best way to promote your health products or services through social media. You may share photos of workout methods, lifestyle tips, and healthy recipes to reach out to your target audience and build engagement. When it comes to Instagram, the first and last thing that matters is sharing high-quality content with your followers to garner more likes and comments.
According to an article published in Forbes, there are many ways to boost your branding and increase followers on Instagram. You may use Canva to design high-quality photos, a tool packed with features to make your visuals bang with color, captivate with different hues, and convey your brand message with elegance.
If you are wondering how to create a stellar Instagram health page, here some tips to help you with your social media marketing:
1. Make the best use of IBI
It is a digital image storage device to use fortaking your Instagram photos and videos to the next level. You know that Instagram is a visual platform and therefore, you need to plan your content on this social media platform carefully. IBI, which is a photo management gadget, collates images and videos on all sorts of devices and you can decide when to send these photos.
Use IBI to create all of the social media photo encouragement. For example, if you have a cool workout photo showing your bulging biceps, use IBI to save that image. Likewise, you can save an image of a bowl of delicious and healthy chicken broth. IBI is the best device to help you save the soup recipe as well as the post for an upcoming week’s Instagram content.
Did you know IBI is used by celebs like Eva Longoria, who makes the best use of the device to send images to dresses to her stylist?Even when you have little to post content daily on Instagram, use IBIto keep your images and videos organized so that you can post them with ease and convenience.
2. Follow Instagram profiles for inspiration
When you follow an Instagram profile, it means the content of that account motivates you. Take some time out of your busy schedule to look up Instagram health influencers that you find relevant and start following them. You may use those accounts’ following to provide support for others in the health sector and collaborate in the days to come.
When it comes to Instagram collaborations, they are effective in getting different follower communities related to health and fitness and increase follower count. You may also follow brands and charities that are in line with your business goals for the same partnership. When you follow influencer Instagram accounts, you learn new things, create, and share stunning photos. Even if you just buy 10 likes on Instagram, do not fret. That number will increase with more follower engagement in the future.
3. Use relevant hashtags
Once you have a content plan in place and know which photos to share when you need to add hashtags to your posts to sort out the content for your followers. The relevant and branded hashtags improve post visibility when people search for content using those hashtags.
With the use of the best hashtags, you can boost your Instagram presence on the digital landscape and builds a community surrounding your health and wellness brand for people who are looking for content using the hashtags.
For instance, during the corona pandemic lockdown, people use the hashtag #PushUpChallenge, which was trending at that time. This hashtag made people all over the globe participate in this exciting pushup challenge and motivate others to follow suit. It is one of the best ways to increase followers on your Instagram account.
4. Tell your brand story
When you create an Instagram health page for your business, tell your audience the brand story. What inspired you to start a health business online in the first place?Share what motivated you to start a health Instagram account.
When you share high-definition photos of weight loss ideas, the health and wellness community will visit your IG account. Again, when you sweat it out in the gym, people who are fitness freaks will start following your brand on social media. People usually follow brands that narrate an interesting story and find the content relevant.
If you would like to make your Instagram health account popular, share the best, authentic content. Create photos and videos that fit your brand concept or theme.
5. Build more engagement
Did you know that only a small fraction of your followers could see your health-related photos and videos on their Instagram feed? Therefore, you need to build engagement with your existing followers through Instagram Stories. You need to keep the communication open to build more engagement.
Conclusion
Keep these Instagram tips in mind to make your health Instagram account stand out from the rest. Use high-quality photos, relevant hashtags, and boost engagement.
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I am Moli Mishra, A SEO expert doing work from past 3 years.
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