If you have ever been to a trade show, you’ve probably seen attractive models from a brand ambassador agency posing in front of products, handing out fliers or doing short presentations. These models have a unique way of lighting up events and eliciting interest in products they showcase. Depending on the products or services your company offers, promotional models could greatly increase your customers’ interest in them.
You might be wondering how your unique kind of business may benefit from using a promotional model. The truth is that most kind of businesses will benefit from using promotional models if they are able to tailor their services to represent their brand and send their brand message. So if your company is planning a product introduction or pitching at a trade show, below are 5 reasons you should strongly consider hiring promotional models.
The Rope In Potential Customers
A huge part of successful marketing involves clever psychology. Before customers pull out their credit card to pay for a product, they must have been psychologically convinced to do so. An important part of such psychology is appealing to your audience’s sense of sight. Don’t just overwhelm your audience with tons of text and speeches, use visuals. By using visually appealing and colorful models, your target audience are more motivated to approach for business. Most times, this happens unconsciously which means your audience may not even realize they are being roped in.
Let’s face it, people are naturally attracted to attractive people. It’s crafted into the very fabric of our DNA. Promotional models are conventionally attractive, friendly and importantly appealing to the eyes. They exploit this features to get into the minds of potential customers to keep them calm and comfortable. It’s then easier to convince customers to buy a product or subscribe to a service when the feel comfortable and are willing to listen.
They Draw The Public’s Attention To Your Product
If you are pitching at a trade show, you’ll be exposed to lots of consumers and unfortunately lots of competitors too. Since you have no control over your audience, there’s no guarantee they are even going to notice your pitch booth.
Just because you claim to have the best product doesn’t mean consumers will gather around your booth. Remember, everybody is probably going to claim they have the best product. To make your audience notice your products amid all the distractions of a trade show, you’ll need some sort of creative distractions – something a promotional model is pretty good at. When a promotional model is demonstrating how your product works, the distract the public and draw attention to your product.
They Help Establish Your Brand
One cheap way of establishing your brand at a trade show is using promotional models. Dressing up your models in something with your logo on it is a subtle yet effective marketing strategy. Since your models will draw the public’s attention, you’ll now have the eyes of your audience on them and of course your logo.
Also, thanks to the amazing visual processor of the human brain, your consumers will immediately associate an attractive model to your logo which is a great way of establishing a positive image of your brand. A large body of research indicates that appealing visual cues helps us to remember much faster. Your consumers are very likely to remember your promotional model and very importantly your brand logo whenever they want to buy a product they helped you showcase.
They Help Create A Responsive Mood For Data Collection
Your picture-perfect model will have better luck getting consumers to answer questions about your products than your overly serious 50-year-old salesman. Marketing studies show that people are more receptive to questions when models are in the mix. Promotional models appeal to your audience’s emotions and put them in an elevated mood.
The models are then able to ask brand critical questions with greater chances of a honest reply. This is usually a good chance to ask your consumers about what improvements the would like and how they feel about previous changes to your products.
They Give Your Product A Human Face
Every company needs a human face to help relate their products and services to potential customers. The smartphones, computers and bikinis on display at trade shows are intended for use by humans. Since these products serve a human need, it helps to have humans associated with it – an attractive human. Doing this humanizes your product.
You are more likely to sell those new bikini or sneakers lines if it’s being worn by an attractive model than when it’s sitting on a shelf. Such actions help your consumers relate the products to their own life.
While a lot of people think hiring a promotional model is a waste of time, countless big brands and even startups have benefited immensely from using promotional models. In marketing, there’s only few things that equals the quality and depth of impression a model can make. A promotional model is one of the most direct way of giving your brand an attractive image. They are usually a cheap way of advertising your product and in the most human friendly way possible.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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