Boasting over 1 billion active monthly users, Instagram has become the 4th most popular app and the 6th most visited website, offering massive opportunities for small businesses.
Combine those stats with the fact that 200 million Instagram users visit business profiles daily and 81% of users say they use Instagram to research products and services, and it’s no wonder that Instagram has become one of today’s most powerful digital marketing tools for small and big businesses alike. An estimated 71% of businesses claim they use Instagram with many of them considering Instagram engagement as one of their most important KPIs. Here is Growthsilo who claims to provide authentic boosting services. Please read Growthsilo reviews here.
In other words, if you haven’t invested in Instagram marketing, then you probably should.
What Is Instagram Marketing?
Instagram marketing is basically what it sounds like. It entails using Instagram’s platform to connect with your target audiences to promote, advertise, and sell your products or services. As a visual-first medium, Instagram relies heavily on the use of imagery, video, and illustration, making it especially useful for businesses that have visually appealing products or brands. When used consistently, Instagram is an accessible and affordable way for small businesses to expand their customer base, improve brand awareness, generate and convert leads, and grow their online community.
Why Instagram Is Still A MUST For Small Businesses
To give a sense of why Instagram is still a must for small businesses in 2021, here are some numbers from 2020:
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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