7 Ways to Save Money by Buying Digital Signage

You can save money buying digital signage if you are willing to shop around, and you are not bowled over by fancy new features and technology that you will never use. Consider starting small and scaling things up. Video is a key feature in modern marketing, and being able to show people videos without them being online is a big selling point for many modern businesses. In this article, you will learn how to save money when buying digital signs, along with ways that digital signs may save you money.

1 – Buy Secondhand Digital Signs

Perhaps you want the full digital sign experience. That is okay, but if you are starting out, you should be buying secondhand. There are going to come times when you are not sure exactly what you want or what you need. The last thing you want to do is buy a massive digital sign that costs a fortune, only to discover that you need several smaller ones, or to discover that your high-traffic F95Zone results in easy damage for your massive screen. Save money by buying second-hand, and then move up to buying new digital signs when your signs are established in your place of business.

2 – Start Small and Then Scale Up

You may run out and buy ten digital signs and then realize that four of them are never seen by your customers, possibly because of where they are located, or possibly because their use is redundant. If you are getting into the exciting world of digital signs, then start with smaller devices and fewer devices and then scale up if they are successful. On the other hand, if they start failing to produce a good return on your investment, then hone your use of them and hold off on scaling up.

3 – Save Money on Paper Print Media

Now that you have your digital signs, you can start using them to save money within your business. Look for all the ways you waste paper. Be it from posters around your store to ticket numbers in your changing rooms. Then, start integrating your digital signs so that they take the role of the paper media.

4 – Let Your Digital Signs do the Managing

Call centers do things like post targets on digital signs, or they post results feeds showing how many sales are needed. Other people have re-assigned their changing room staff and have instead let digital signs do the directing. Others put digital signs above tills to show people which till is open next. If possible, look around your business for simple tasks that are being done by humans, and think of ways your digital signs can do the job automatically.

5 – Try an Easy-to-Use Piece of Software

When you buy your digital signs and set them up, you need software that you use on your Smartphone or your desktop computer. This software helps you create and manage your content and helps you direct it to your various digital signs. You may like to get the most powerful piece of software you can find but creating content and disseminating it takes a lot of time. You can actually save much more in terms of staff hours if you buy something that is easy-to-use, such as the https://kitcast.tv/ products. They may not help you get your content past a Hollywood production company but being able to create content efficiently and then disseminate it efficiently is a very cost-effective way to do business.

6 – Do Not Go For Surround Sound Systems

You want to draw people’s attention to your digital signs. After all, if they are looking at your promotional material, they may make further purchases. However, surround sound systems are often a waste of money outside of cinemas and theaters. You want the sound to emanate from the digital sign itself so that people look at it. If sound is coming from all around, people do not know where to look.

7 – Create Efficient In and Out Policies

Throughout the Covid pandemic, there have been many companies that have put staff on entrance doors. Their job is to stop people coming into the store without masks or to limit the number of shoppers. These sorts of jobs can be done by a digital sign and the staff members may be re-assigned. A people counting mechanism could be put in place, and the sign would show a green for go, or red for wait, being a display that tells people when they can enter the store and when they have to wait outside.

Final Thoughts – Start With Your Own Content

Do not run straight out and hire high-priced directors for your videos, or consultant graphic designers for your digital sign content. Keep it simple, do plenty of testing, and make content yourself. If it looks cheap a nasty, then keep it simple because in most cases, keeping things basic is the best way to avoid it looking amateurish. By all means, buy yourself some digital signage content creation tools if you wish, but perhaps leave the 3D effects or Hollywood production values until you are sure your digital signs are doing their job.

7 Ways to Save Money by Buying Digital Signage

Speak Your Mind Cancel reply