Boys toys all seem to be the same, they lack that qualities we are all trying to teach our boys to have. Crissi and Ed Boland, an entrepreneur duo knew there was a need for a product that is a positive model in the boys’ toy market. After seeing the encouraging influence American Girl dolls have had on young girls, the couple with two young boys of their own created an equivalent toy for boys, Heroboys. 
HeroBoys are a collection of six 18-inch action figures (the same size and structure as American Girl dolls), and each has his own back story of the transformation into a superhero. Unlike other Superheroes, their powers focus on positive things like helping the environment, having manners and being kind to others. 
Their story is told with a periodic comic book subscription delivered right to kids in the mail. With honorable values and upstanding morals, the HeroBoys line is unlike any other toy currently on the market for 3-10 year old boys.
They are meant to use children’s love of superheroes to celebrate adventure, imagination, and limitless potential, while reinforcing positive values, values we learned from our parents: honesty, loyalty, humility, compassion, and diligence.
The HeroBoys brand is part of Whimzy Entertainment, a company founded by parents dedicated to providing quality, developmentally meaningful content to children through toys, games and media. They are dedicated to creating products and brands that foster joy, creativity, learning, and development in children and producing products that are fun and useful for a child or parent. They won’t make anything just to try and sell it.
They are available at HeroBoys.com or on Amazon.. The Goal of Heroboys is to let young boys know:
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
I like Stormsurge