So the answer to the question of what are the prospects of digital marketing remains on the top. The hype of going digital and having a virtual presence in almost every business is real, even in Bangladesh.
Today, no business, new or old, follows only a brick and mortar strategy. So the importance of a digital marketing agency in Bangladesh is significant in a company’s promotional growth.
As anyone can guess, the prospects of digital marketing look bright and shiny in the current world. Therefore, we look at some of the current and upcoming trends that may create several scopes for digital marketers in the marketing industry.
A Brief Understanding of Digital Marketing
Digital marketing is promotional schemes and strategies where companies leverage different tools to promote and sell their products. It involves a wide array of tools such as website creation, social media marketing, email marketing, affiliate marketing, and many more.
In the easiest terms, digital marketing is promoting through online platforms. This has become popular in Bangladesh lately. Many startups and established businesses intend to leverage different social media platforms, emails, websites, search engines, and other tools to communicate with loyal and aspiring customers.
Although traditional media like TV or radio remains one of the key features of advertising, the shift towards the trendy approach through digital and virtual platforms has been significantly positive in Bangladesh. As a result, the future of digital marketing looks prosperous.
What Are The Prospects of Digital Marketing: Trends of the Future
The trends of digital marketing are escalating at a rapid speed each year. More companies are entering the market with newer tools and technologies. Moreover, the digital world is growing sharply, as well. Here are some trends of 2020 and the future in the digital marketing of Bangladesh.
The significance of social media influencers
These days, consumers are more inclined to believe the famous faces of social media. As a result, many companies are collaborating with Facebook or Instagram influencers and putting reviews through famous YouTube reviewers. It is a prospectus strategy for the upcoming days as well.
Video is the most preferred way
Consumers do not like reading words and long sentences any more. Therefore, we are already experiencing a boom in promotion through short and streaming videos. Soon, the video may take over other visual promotions as it engages and attracts customers more.
The emergence of Artificial Intelligence (AI)
The AI has helped marketers to gather a massive amount of data to analyze the market and industries. Companies can now research and act accordingly after understanding almost everything about each customer segment.
AI has also helped in automated programming advertisements to better target individual customers. Surely, there are many more aspects of marketing in the digital world with the help of artificial intelligence.
An increasing job markets
As the trend shifts towards digital marketing, it is expected that the job market will have an increasing number of digital marketers. There are already many opportunities for fresh graduates and skilled digital marketers to land jobs like business analytics or SEO specialist.
In addition to this, jobs like digital marketing consultants, social media marketing specialists, bloggers, YouTubers, PPC specialists, and others will gain immense demand in the upcoming days.
Current Scope of Digital Marketing in Bangladesh
Bangladesh’s market has experienced a digital boom over the past few years. This has resulted in a rapid rise in companies opting for going digital through more presence in the virtual world. Two of the most common ways of digital marketing in Bangladesh is B2B (business to business) and B2C (business to consumer) marketing.
B2B marketing
B2B marketing schemes are heavily relied on generating web traffic. This is done through SEO (search engine optimization) or PPC (pay per click). Companies target their desired customers easily through these strategies. Moreover, B2B marketing enables companies to be proficient in social media platforms as well.
B2C marketing
B2C marketing strategies are more focused on promotion through social media platforms. Companies attract customers to their Facebook, LinkedIn, Twitter, Instagram, and other social media pages through interactive and attractive marketing campaigns.
3 Benefits of Becoming a Digital Marketer
As the job market is forecasted to grow rapidly for a digital marketer, here we look at 3 key benefits to expect from such a job-role.
In-demand profession
According to Marketing Hiring Trends, 44% of companies hire more marketers than any other job-field specialists. It is expected to be a high demand job soon. However, you can very well realize that the pandemic has created even more demand for digital marketers.
Get paid more and earn more
As demand increases, people will acquire more skills to be distinct in the market. Therefore, the job of a digital marketer is expected to have relatively higher pay.
Embrace creativity and experiment
Customers are becoming very agile, and trends shift every day in today’s era. As a result, a digital marketer is required to be more creative. The job-role allows professionals to experiment and execute innovative ideas than any other job.
Conclusion
The prospects of digital marketing are highly likely to grow rapidly and remain demanding in the coming days. It is expected to be a great platform for marketers to grasp many opportunities quickly. However, people should pay more attention to building their skills and understanding of the topic.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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