Today’s successful sales funnel examples don’t look like they did ten years back. But this is actually good news for businesses that have kept up with ever-changing trends in sales and marketing, but not so well for those that haven’t realized the game has changed.
Given the ongoing development of digital media, there are progressively more entry points into a sales funnel. Potential customers are dropping in at different stages and are mostly in control of the process. Buyers are more informed than ever and are doing their own research before reaching out to organizations directly.
However, this gives marketers less chance to develop worthy relationships, which means fewer opportunities to make the most of all the benefits of a traditional sales funnel. However, we are all curious about what makes a successful sales funnel to almost guarantee a sale? Let us look at a few sales funnel examples to get ideas to optimize your current marketing strategy.
How the Sales Funnel Works?
A sales funnel is a representation of the specific steps required to obtain a lead and sell the service or products to them promptly. However, there is a debate on the different stages of the sales funnel and what happened at each phase, but the goal stays the same: to attract potential customers to your service or product and turn them into loyal paying clients.
Four main stages cover modern sales funnels: Awareness, Desire or Interest, Decision, and the Post-Purchase Experience. Marketers would often argue that the sales funnel is no longer in the typical tapered shape, but rather more like an unceasing loop since it now embraces the effort to repeat buyers and builds advocates.
#1Crazy Egg
Funnel Stages: 4
Industry: Web analytics
Crazy Egg is the exact solution for online business people who try to figure out how other people are behaving on their website. Crazy Egg allows businesses to set a heat map on their website, and then they can take actions on what to optimize if prospects are not staying longer on the page where they need to stay.
Crazy Egg relies on stages like:
- Lead page
- Sign-up
- Choose a plan
- Order form
When you get to the first stage, which is also the home page, you will notice that it’s almost empty.
However, they tell you to enter your website URL in order to check your heat map. They come up with a link where you can learn more which means the start of the sales funnel offers two possibilities: learn more and verify your website’s heat map.
For instance, if you click Learn More, you will get to learn new features and know the benefits of subscribing. So when you enter your website URL, you will be transferred to the sign-up page where you have to choose your plan type and fill up your billing information.
#2 ClickFunnels
Funnel Stages: 4
Industry: Web marketing tools
A successful selling service and a tool, ClickFunnels is ideal for those who want to create a sales funnel as it is natural for a business to come up with some of the best sales funnels in the world today.
These are sales funnel steps:
- Landing page
- 2.Pricing and plan selection
- Sign-up page
- Order form
ClickFunnels starts with a detailed description of the service as you can see on their landing page. It’s complete and extensive with various sections that have many details like, benefits, features, videos, and how their service works. Read more in this article Sales Funnel 2020: A Step by Step Guide.
On each section, you can find a call-to-action button that provides a 14 days free trial where you can choose between two plans and review each service you would obtain from each of these plans. Next step? To sign up and fill up your filling information to get access to the service.
Why does ClickFunnel work? Because it offers a complete guide with everything, a customer has to know about their service. From testimonials, benefits, features and FAQ section, ClickFunnel made sure you get everything you need to develop funnels that sale.
#3 Hulu
Funnel Stages: 4
Industry: Movie streaming
Like HBO Go or Netflix, Hulu delivers streaming services, including TV shows. Their sales funnel is made of only four steps, but the home page is the gist of their success.
These are the funnel stages:
- Home page
- Choose a plan
- Sign-up
- Complete your billing information
The homepage is meant to help customers understand the service offered is movie streaming.
For instance, you can binge all the TV you want for a monthly price, which is about $5.99. What’s more is that you can find a FREE TRIAL button and an upsell information that says you can purchase add-ons like STARZ, HBO, and other channels.
Why does Hulu work? Because of their homepage. There is really nothing else for visitors to click except to log-in to his account or sign-up for a free trial, the home pages also display a lot of movies that can fascinate the lead, plus it also has the pricing page.
At this point, we can only hope you have learned and seen enough examples of some of the largest businesses out there that use a funnel in their plans to gain customers. As you’ve probably noticed, there is a common practice to ask a visitor’s email address immediately. At this stage, they don’t waste any second and want to be able to follow-up with every individual that arrives on their website.
In the more physical world, some of the best examples of businesses that use the sales funnel in their strategy are Starbucks and McDonalds. We wanted to mention it earlier, however, that’s a subject for another article completely. This was just about some online business that came up with a pure and focused user journey from a starting point, and as you can see, the secret to a successful sales funnel is to keep the steps to less than five steps.
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