What is currently working on Instagram? What’s trending? I am asked that again and again. And rightly so: Like all social media platforms, Instagram is constantly changing, not just in terms of new features and functions. Today Instagram is no longer just the platform for luxury labels and lifestyle influencers, but everyone and every brand can become a creator here. While topics like fashion, food, travel, design and fitness are particularly popular on Instagram, an effective Instagram account that gets thousands of loyal followers can be built in almost any niche if you understand Instagram. Check out this great review on stim social, which can help you grow.
Automatic Instagram likes have become very popular among influencers, entrepreneurs, and marketers. They buy automatic Instagram likes to promote their business posts and attract more customers to their page. When a post receives a lot of likes, it becomes viral and as a result, more people can see it. This helps brands and marketers to reach a larger mass of audience at the same time. Instagram automatic likes can be useful for small brands and start-ups because they can have a kick-start right in the beginning. You can buy Instagram auto likes online. One of the best places to buy Instagram likes is Fameoninsta.com. They offer a wide range of packages to choose from. The best thing about Fameoninsta is that they offer Instagram likes at affordable rates. They deliver the likes to every post and video on your Instagram account. Both individual users and businesses can buy likes from them.
Over a billion people worldwide use Instagram. For 2020, experts predict an increase in monthly Instagram users from 804.4 million to 877.5 million, with over 500 million viewing stories every day. The future of Instagram is closely linked to the future of Facebook, but the hype surrounding the social media platform TikTok with its easy-to-use video editor recently had a particular influence. TikTok is mostly used by teenagers and Generation Z. Creative TikTok-style content has recently become increasingly popular, which is why Instagram is reportedly also working to make such content available on its platform. A great option for help is Bumped.in rates them.
Building your brand presence on Instagram can be a crucial part of your communication strategy. Instagram is a proven platform to build brand awareness and to address followers on a more personal level. It is important to have a good base with a solid Instagram strategy, but also to take current developments into account. At the start of the year there are therefore 6 brand new tips for your Instagram strategy in 2020.
1. Make good captions
Instagram has long since ceased to be just a channel for pretty pictures, more emphasis is placed on good texts (captions). The trend towards microblogging on Instagram is not entirely new, but longer and more in-depth captions are now established. Why? Texts provide your followers with added value, tell stories and strengthen the dialogue and the relationship with your community. According to the Instagram specialist Later, the average caption length in 2020 is 405 characters, while max. 2,200 characters are possible.
2. Be emotional, Be authentic
A well thought-out, aesthetic Instagram feed is the basis for your success on Instagram, but it is becoming increasingly important to act emotionally and authentically. Perfection was yesterday, authenticity is the new buzzword for 2020! I’ve been observing for some time that real, authentic content works particularly well. So dare to give your honest opinion and show yourself to be vulnerable. The reward is a stronger connection with your community. A good example of this is the founder of the Ban.do brand, Jen Gotch, who speaks openly about her mental health.
3. Don’t forget video content
Experts say video content will become even more important on Instagram in 2020. This is among other things also on the strong upswing of TikTok, because this video platform has raised the standard for Instagram videos again. Therefore, use videos in your Instagram feed, in the stories, but also consider whether and how you can use IGTV or Instagram Live for yourself. Incidentally, Instagram has continuously improved IGTV and is promoting its use on the platform. IGTV videos can now also be advertised in the feed via cross-promotions instead of being limited to IGTV. Horizontal videos have also been possible for some time.
4. Instagram shopping
2019 was the year Instagram shopping hit big, so in 2020 you should definitely use it for yourself if you run a product-based company. The launch of Instagram Shoppable Posts has transformed Instagram into a full-fledged ecommerce website. With a product-based company, you can therefore benefit greatly from the lively influx of Instagram shopping, present your products in an appealing way and generate direct sales without having to divert your customers away from Instagram.
5. Influencer marketing still works
Influencer marketing as a communication discipline is getting stronger and stronger, especially on Instagram. Many people now rely on credible and trustworthy influencer recommendations. Micro and nano-influencers, i.e. influencers with a smaller reach but closer relationship to their community, have been the focus of attention lately. By the way, video content is also very popular right now in the area of ??influencer marketing. I also observe a positive development towards more authenticity and a less perfect show, because a good brand has to stand for something and that is increasingly demanded and rewarded by the followers.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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