The use of voice assistants is becoming increasingly popular in mobile phones and other similar devices. Internet users now use this convenient method to browse the internet instead of typing the whole query. This is why the importance of voice search has increased with the updating of gadgets and technology. SEO Consultants, too, have started to take this factor into consideration when it comes to improving the rankings of a website.
What is Voice Search optimization?
People used to search for required data and information using relevant keywords. However, the trend. as stated above, is now shifting from writing to voice search with time. Thus, putting a focus on making your website or information more accessible in the results of the latest searching tools is important in this regard.
Setting the website and its data with the more common keywords that makes its SEO better, is called Voice search optimization.
Importance of Voice Search optimization
In the current times, the success of any business depends on its conformity with the updating trends from time to time. The world is creating ease for their daily life routine with the every passing day, Voice assistants are also a sequel of this chain, so, adjusting our strategies according to these changing priorities of the people is a key to success. It has been observed that;
- There are approximately 30 million voice searches per day.
- At least one voice search per is done by each adult of recent ages.
- Online searching may exceed more than 50% in 2021.
- Echo Dot is the most online selling product in the last couple of years.
Benefits of Voice Search optimization
People are tending to voice searches, so, keeping your website or information more accessible, you need to furnish it with better search result tools. As more people will read the information or access the website, it will boost up SEO, and resultantly it will be in more circulation amongst the people while searching.
People do prefer voice search these days because of the following reasons;
- Voice input is rather easy than writing inputs
- It’s rather secure while driving and other such situations
- It is less time consuming
- It is less disturbing while busy with other works
By improving Voice search optimization, you will be able to convey the information and data on your website successfully to the intended audience.
Voice Search Optimization
Voice search optimization can be done with systematic planning. You may go through the following steps to Voice search optimization;
Research by Users
Before setting keywords for your website, information, or data, you may go through research by the concerned people around. You must take their consent and learn what they think about it and what they search for the website. It will give you sufficient information for further working on the project.
A sample of 2-3 people could be selected for the research, whether they are in person or online. Data could be conveyed to them and ask to search it through the voice assistant. Healthy stuff of voice keywords would be collected to work on.
Take a Test
Keywords collected in the result of step 1 research, a test could be executed by you. You may search the website with a Voice assistant on your mobile phone or device and check the results whether they are productive or not.
You have several options available there to make the search more productive with respect to the desired results. A good bunch of words could be collected here to work on for the final set of keywords.
Content Strategy
Create a keywords or content setting strategy for optimizing your website for voice search. Also, take into account the additional words will be used along with keywords to optimize the searching, such as
Hi,
I am Moli Mishra, A SEO expert doing work from past 3 years.
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