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How To Get Business Video Production Right From The Get-Go

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If you thought that we are still in the same old script business video production era, you are highly mistaken. Today, brands and businesses are producing spectacular productions worth winning awards. In today’s digital age, enterprises are creating masterpieces. All this is thanks to the numerous resources. Not forgetting to mention equipment and experts in the field who have mastered the skill.

So should you be left behind? 

Experts at Spiel think not. You, too, should get with the program. And there is only one way to do that.

That way is to understand the entire video production process so that you can hit the nail on the head right from the beginning.

Below is a breakdown of this process that will help you, your business and your brand make the most awe-inspiring videos in your industry.

Without any further ado, let’s get this show on the road. 

Pre-Production 

These are the very first stages of getting it right. This stage entails every single detail that will be included in the video later on.

One of the things that are given concentration is the storyline of the video. Here your creative team gets together to answer a few fundamental questions;

  • What message are we putting out there? 
  • Who is our target audience?
  • How will the plot go? 

After you have established these parts of the story, you proceed to the video budgeting. With the budgeting, you consider the equipment to be used, location scouting and hiring, actors hiring, and other things that may need monetary funding. 

Then lastly, under pre-production, there is the timeline. How much time does your company have to get the whole process done? Is it days, weeks, or months? Everything discussed must be aligned with the budget regardless. After everything has been checked on this list, next, you proceed to production.

Production

This is the part where everything discussed in the pre-production phase is put into use. It happens when the sets and locations have been prepped, and the actors are ready for action.

It also includes the actual use of the cameras, lighting, sound, and other pieces of equipment. This phase is all about the recording of the media that will be in the final report. For this part to be successful, every person involved must cooperate to get this process done best.

The quality of the video depends on how well this stage is executed. If by any chance, something is amiss in this stage, you cannot proceed to the third and final stage, which is post-production.

Post-production

In this stage, all the media is consolidated into something substantial. The editors log in the interviews, select the music, edit the videos, and put it together to make sense. Your editors are also allowed to add more features into the production from external sources to make the videos more believable. 

Lastly, after all, has been done, the first draft is reviewed, and if changes are needed, they are made. But if the video is spot-on on the get-go, it becomes the final draft.

Tips on streamlining the production process

Here are some of the tips you can use to ensure that the stages mentioned above are working seamlessly.

  • Get the budgeting right

The funding part must be well executed so that you have a smooth-running video production process. If you do not allocate money well, you will have problems later on. That said, factor in the labor, equipment, location, and any other material you might need to spend money on.

  • Get a professional team to work with

Get a team of experts who know what they are doing. If you want quality work, you must pay the best person for the job; otherwise, you will end up with amateur work that is unpolished and unprofessional. And since you will have already spend money, it will all go to waste.

  • Designate duties 

If you are the manager of a video production team, ensure that everyone has a role to play. This reduces any worry or concerns you might have about tasks being completed on time. On that same note, if something is not done as per instructed, you will have a definitive person to address.

  • Follow the plan to the latter

Sure, another venue might seem a bit better because of its features, but try to stick to the original one, especially if you have already reserved or paid for it. Moving from item to item might be devastating as it also makes changes to the budget. If stray from the original strategy, you might end up spending far more than you have planned for.

  • Continually seek better and more affordable alternatives

If the change you seem to make is going to save you a bit of cash, then go with it. But here is the catch: if this change compromises the quality of the result, you are better off sticking with the main idea.

  • Never compromise on quality

This is mainly based on the production and post-production phases of the process. If a shoot is not working, look for another one. Do as many takes as you need to get the perfect media. When it gets to editing, if the media seems off or rough around the edges, get the editors to make it work better.

  • Think outside the box

There is no rule that you must always make your videos a certain way. If it makes a better impression and invokes curiosity, go with it. Use any avenues that will make your video stand out.

Bottom line 

Get the best video that best represents your brand is something achievable if you have the right plan in place. Every stage discussed above must be meticulously planned to get a beautifully crafted end product. Sure, it may cost your business quite a bit of investment, but then again, you spend money to get money right! 

So, follow these tips and advice to create a masterpiece that will represent your business the best way possible.

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