Every business is now under attack because technology is advancing faster than the skills to use it. The interests and behavior of consumers are changing at lightning speed, what is trending today is outdated tomorrow. Marketers don’t have time to hide their heads in the sand; they need to get into the flow.
In the age of innovation, someone who has a finger on the pulse thrives. We have collected trends that are on the crest of a wave in digital marketing, but tomorrow everything can change. Stay 2 steps ahead of time, and in the meantime catch the trends.
Artificial Intelligence
The world is moving forward, parking lots are already guarded by robots, not people. Chatbots perfectly respond to messages from customers instead of administrators – you can’t tell a real person. And the messaging is instant, round-the-clock and error-free. The chatbot does not get emotional, does not get distracted and remembers all the information that is loaded into its memory.
Conversational Marketing
Strong engagement and brand loyalty is generated by a constant live dialogue with the client and feedback. In the most relevant messengers, which the client will choose based on their comfort and preferences. The format of mini-consultation and free help inspires trust and immersion in a product or service. You become a friend to the client, after which he is more willing to buy. This format works well on Instagram, YouTube, and other live platforms.
Personalization
Many companies offer customers a personalized service based on data from their social media and past purchases. This data is collected and analyzed, as a result, the client receives an offer that is tailored personally for him. For example, Netflix makes customized movie and series selections for its customers, while Amazon does preference-based product selections.
Video marketing
Videos are the most popular way to learn about new products. Consumers are sharing brand videos as the video raises the conversion rate. In addition, video content inspires trust and the desire to buy. After watching a live video about a product or service, the client calls back 2 times more often than after reading a regular advertisement. You can start with YouTube, TikTok or Twitch. For instance, Twitch is about the video streaming industry and they are not focusing only on game streaming. Now you can enter into the health or fitness industry with video streaming. For instance, you can get thousands of live viewers on Twitch in industries other than gaming. .
If the site has a video, Google promotes the video page higher in the rankings. At the same time, the probability of finding you as clients is 50 times higher than in the case when you have only text on your site. Because users find video content to be more engaging.
Influencers
Users blindly trust influencers such as bloggers. While the model is testing cosmetics in her Instagram story, this brand is being bought by all her subscribers. More than half of consumers trust the choice of influencers rather than direct advertising from brands. 50% of people buy a new product on the recommendation of an authority.
Messengers
WhatsApp has 1.6 billion active users. Every day 55 billion messages are sent in the messenger. Therefore, it is logical that communication with a client in a messenger increases the likelihood of a purchase. And even if they do not have a messaging app, they certainly have the ability to receive text messages on their phone. An SMS marketing service like Tatango can easily send text messages to hundreds of customers if you have their phone contact details on hand. By sending messages to customers, the value of the interaction is directly increased. People now literally expect a simple and personalized dialogue with them and easily make contact.
Content marketing
In the world of SaaS content marketing, crafting the right content can work wonders. Well-crafted content doesn’t just engage your audience; it aligns seamlessly with your SEO strategy, significantly boosting conversions—by a factor of six, no less.
But it’s not just any content. It’s about creating content that builds trust and establishes your company as a dependable partner. Smaller companies, especially startups, can’t afford to overlook the true potential of content—especially content marketing for SaaS. In fact, having a great blog can generate a whopping 125% more leads, showcasing its remarkable impact.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
Speak Your Mind