It’s difficult for a company to thrive in today’s time and age if it doesn’t have an online presence. Studies have revealed that the majority of users now turn to the internet when they need to buy any product or service. This clearly signifies the importance of hiring digital marketing services for a broader reach and better prospects leading to enhanced lead generation.
Now, when it comes to hiring digital marketing services in Dubai. Companies usually have two choices. They can either have an in-house team tasked with the mission to create and maintain a robust online presence. Or they can outsource this job to a digital marketing Dubai agency.
There are pros and cons associated with both these methods. Let’s take a look at them:
Pros of Having an In-House Digital Marketing Team
Better Understanding
A team that works in the vicinity of your office gets to know and understand your business in a better way. As they are part of the culture, they know what the organization’s values are, how it wants to target customers, and what message it wants to share with its target audience. Knowing and understanding this vital information helps them to form a more personalized and result-oriented strategy.
Availability
There are no communication hassles if you have hired an in-house team. You can discuss ideas with them or even suggest some changes at any time, during work hours, of course. This feasibility is not available if you’ve outsourced this job. You will have to schedule meetings with them to discuss even the trivial details. This can lead to delay in the proceedings.
Enhanced Flexibility
Hiring an in-house team offers enhanced flexibility. You are at liberty to experiment without utilizing a lot of resources. For example, temporary strategies can be created to test waters. Moreover, it’s rather convenient to make certain tweaks and changes to marketing campaigns as you can give your input right away.
Cons of Having an In-House Digital Marketing Team
Difficulty in Hiring Process
Hiring professional digital marketers is certainly not an easy feat. You would certainly need the best in the business, and for this, you will have to follow an extensive hiring process. This includes advertising job posts, sorting through hundreds of resumes, scheduling and conducting interviews, screening selected applicants and a lot of other tasks.
It can certainly take a lot of time to hire a complete team. And yet, you may not have the perfect digital marketing team that you had wished for. In another scenario, there are chances of bloating as well.
Expensive
Expert digital marketers charge a lot. And apart from their salaries, there will be an increase in operating expenses as well. Therefore, hiring an in-house team can be a little expensive. This is why only large-scale companies consider it.
Pros of Outsourcing Digital Marketing Services
Easy on the Budget
Outsourcing digital marketing is significantly easy on the budget. The reason? You are spared from paying monthly salaries to your marketing team. Furthermore, there’s no increase in operating expenses. Most of these companies offer affordable packages, including different services.
Services of Experts
These companies usually have the services of the most experienced professionals. Therefore, you get to avail their services without having to burn a hole in your pockets.
In Time Results
Digital marketing agencies are geared to offer exemplary services, as they have to retain their clients. Their reputation depends on the quality of their services. Therefore, you can expect them to produce results in time.
Furthermore, their performance doesn’t get impacted by your company’s internal matters, such as office politics, groupism, etc.
Cons of Outsourcing Digital Marketing
Lack of Coordination
At times, it can be difficult for you and the digital marketing company to be on the same page. Lack of coordination is the main culprit here. As they are not part of your organization, it may be difficult for them to understand its core values and the results you’re seeking.
You Have to Schedule Meetings
As stated above, outsourcing digital marketing services come with a limitation that you have to schedule meetings if you want to give your inputs, know about their strategies or any other detail. Although the technology has made it quite easy to do this, it still takes away the flexibility that comes with having an in-house team.
The Takeaway
In all, it all comes down to your company’s requirements and finances. Our recommendation, however, goes in favor of outsourcing, as it eliminates the trouble of hiring and managing a team of the best digital marketing and SEO Dubai experts. You can divert your focus on other important factors while leaving these matters to experts in the fields.
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