Infographics are highly effective in communicating data visually. Plus, they are helpful in building brand reputation, increasing engagement, and going viral on social media.
Although infographics offer those benefits, you shouldn’t just design one and post it on your website. You also have to know if it’s the right marketing move for your business.
Before you start creating the best infographics, read the following list of pros and cons first.
Pros
Infographics are great for businesses for the following reasons:
Infographics make it easier to retain information.
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Humans have a short attention span. This is why most of them click the exit button just a few seconds after visiting a website.
Huge chunks of text can be boring and hard to digest. Plus, people can misunderstand them.
By using infographics, you’re making your message easier to understand. Your audience won’t have to scan chunks of text just to find the most important bits.
Infographics also make it easy for people to remember information. Research found out that humans can remember 80% of what they see. They can only remember about 20% of what they read.
Infographics are eye-catching.
Before you can convince your target audience and get them to buy your products, you need to make them notice you first. This is why you need to consider the kind of images you should use when you want to create infographics.
This can be a bit tricky if you don’t own a lot of photos. However, with the right infographics maker, the process is actually easy.
Venngage is one of the best tools you can use when making infographics. It’s easy to use even if you have no extensive knowledge or experience in designing. Plus, it has a lot of high-quality stock photos.
Infographics are easy to share.’
With the right type of infographic, you can easily expand your potential reach. This type of content is easily shared on social media networks. In fact, with just one click, you can share it on Instagram, Facebook, or Pinterest.
And when your infographic is shared among friends and co-workers, it increases the chance of your content going viral and reaching thousands of people.
Take note that not all infographics have a high possibility of going viral. This only applies to copies with useful information, great graphics, and right tone.
Infographics exude expertise.
As a small business, it can be quite hard to make yourself look like an authority in your niche. People would rather see big names sharing tips.
With the right infographic, you can show your expertise in your chosen field. You can design your copy with meaningful lessons that your readers can easily relate to and possibly learn from. Try to provide as much value as you can with each copy that you send your audience’s way.
When you’re able to place your expertise in such a precise format, you are letting them see how good you are at what you do. You can think of it as a form of advertisement that’s just as good as content posting.
Cons
Infographics are great, but these also have some disadvantages for businesses.
The internet is saturated with infographics.
Because infographics are effective, you’ll find millions of them on the internet. As a small business, you may find it challenging to stand out.
This is why you need to come up with a catchy design and valuable content. You need to offer something that millions of other infographics online don’t have.
Creating infographics is time-consuming.
With the right type of infographic, you can easily expand your potential reach. This type of content is easily shared on social media networks. In fact, with just one click, you can share it on Instagram, Facebook, or Pinterest.
And when your infographic is shared among friends and co-workers, it increases the chance of your content going viral and reaching thousands of people.
Take note that not all infographics have a high possibility of going viral. This only applies to copies with useful information, great graphics, and right tone.
Infographics exude expertise.
As a small business, it can be quite hard to make yourself look like an authority in your niche. People would rather see big names sharing tips.
With the right infographic, you can show your expertise in your chosen field. You can design your copy with meaningful lessons that your readers can easily relate to and possibly learn from. Try to provide as much value as you can with each copy that you send your audience’s way.
When you’re able to place your expertise in such a precise format, you are letting them see how good you are at what you do. You can think of it as a form of advertisement that’s just as good as content posting.
Cons
Infographics are great, but these also have some disadvantages for businesses.
The internet is saturated with infographics.
Because infographics are effective, you’ll find millions of them on the internet. As a small business, you may find it challenging to stand out.
This is why you need to come up with a catchy design and valuable content. You need to offer something that millions of other infographics online don’t have.
Creating infographics is time-consuming.
Making a quality infographic isn’t easy. You need to invest a decent amount of time to come up with a really good copy.
The data you’ll include in your infographic needs to be carefully researched and verified. You also need to outline them as part of drafting your copy.
In addition to the data, you also have to spend time creating your design. You have to make sure that your copy is visually appealing so you can easily get your target audience’s attention.
Making infographics can be costly.
As a small business, your funds for marketing may be limited. This means that you can’t spend hundreds of dollars on a piece of infographic.
If your marketing strategy requires an infographic, it’s a good idea to allocate a budget for a freelance designer. Infographics can cost hundreds of dollars if done by a professional designer.
Unfortunately, most small businesses can’t afford to spend that much money just to test infographic campaigns.
Infographics can become obsolete.
Infographics are only effective at the time they are released. When a new piece of information comes up, updating them is no longer possible.
The only way you can update them is by making a new copy with the new data. This isn’t always ideal since creating infographics is costly and time-consuming.
This means that most infographics released a couple of years ago may have obsolete information. This is a huge con if your niche demands staying updated with recent trends.
These disadvantages, however, may be easily overcome with the help of Venngage, an infographic maker with thousands of user-friendly templates that businesses may choose from, edit, design and make their own.
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