Are you looking for new ways to promote your business? There’s one advertising strategy that can work wonders to increase brand awareness and we’re not talking about social media marketing. Can you guess what it is?
Here’s a hint: You probably see this marketing technique used all the time in your day-to-day life.
The answer is DOOH advertising, which can be an ideal advertising strategy for both large corporations and small businesses. Let’s take a closer look at the benefits and why this form of marketing is worth considering.
What Is DOOH Advertising?
DOOH stands for Digital Out Of Home advertising. Let’s break this DOOH meaning down even further.
It’s a form of marketing that involves placing digital advertisements in public locations. Here are some of the best examples of DOOH:
- Digital highway billboards
- Commercial jet screen ads
- Elevator screen advertisements
- Digital display screen ads
Some of the most common places you’ll see these types of digital advertisements include highways, airports, hospitals, train terminals, subway or bus stations, and taxi or ride-share vehicles.
You can use this marketing strategy to promote any type of business, product or service. You’ve likely seen DOOH advertising used for things like restaurants, candy stores, car dealerships, law firms, real estate agencies, hotels, clothing stores, daycares, nursing homes, and more.
Benefits of DOOH Advertising
This advertising strategy offers a number of potential benefits.
1. Visibility
People encounter DOOH ads in public places every day, so there’s a guarantee that your ad will be seen. Whether it’s in a hospital waiting room, on a highway billboard or on a park bench, it’s often difficult to avoid outdoor ads.
Placing digital advertisements in public locations can ensure your ad gets seen by a large number of people. Entrepreneur reports that ads at a bus station in Los Angeles may be seen by 35,000 to 50,000 people in just one day.
2. Potential Reach
DOOH can be a great way to reach your target audience. One way to do this is through place-based advertising. If you own a local restaurant, for example, you might place outdoor ads at hotels or commuter locations, such as bus stops and airports.
If you want to take it a step further, you might get even more specific to reach potential customers. If you have a local health food store, for example, you might place ads in local gyms, fitness centers, and hospitals.
3. Effectiveness
DOOH has been found to be a very effective form of advertising. We’re more likely to remember digital public advertisements. In one study mentioned by Forbes, more than half of respondents visited a restaurant or learned of an event they saw on a roadside billboard.
Even though DOOH media can be a costly advertising method, it has the potential to reach a large number of people. So it might not surprise you to learn that it often has a good return on investment (ROI).
4. Small Businesses-Friendly
Although DOOH advertising can be an ideal option for large businesses and corporations, it’s also worth considering for small businesses. Billboard advertisements tend to be more effective when they’re located in close proximity to the business. This gives people the idea to visit the location right away. According to the study mentioned by Forbes, nearly 25% of people reported visiting a business immediately after seeing an outdoor advertisement.
5. Changeability and Interactivity
Digital advertisements offer a huge advantage over traditional public ads. This technology allows you to use rapidly changing ads to convey your message. There’s also room for interactive display screens to help potential customers explore your products or services. Both of these factors can help your business gain more traction.
If you haven’t tried DOOH advertising yet, there’s no better time than right now to make it a part of your business marketing strategy. It can be a great way to gain recognition and increase brand awareness, no matter how large or small your business is.
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