The humble business card holds a lot of pocket-sized power. Who knew a single piece of laminated paper could be so useful for reaching potential customers? The truth is, the business card works wonders for leaving a lasting impression on its recipients whether it’s handed out at a tradeshow or placed on the table of an important meeting.
But what makes a good business card? What are the must-dos for creating the perfect one?
Well, it’s all about standing out and including the right kind of info. Here’s six things you need to think about when designing your business card.
1. Choose the right shape
A business card doesn’t have to be a standard rectangle. You can also opt for squared-shape, vertical orientation, or even softer rounded edges. These types of diversions from the typical business card shape can make you stand out from the rest.
But then again there’s a certain sophistication to a rectangular card. It fits perfectly in a wallet card slot. So, choose wisely and in keeping with what works best for your brand.
2. Use suitable typography
Typography is an important aspect of business card design. You want to use the right typeface consistently across your branding so make sure it’s suitable and representative of your brand personality. It must also be readable: don’t overdo it with overly-fancy script fonts.
3. Incorporate branding
Your visual branding should be front and center. Make your logo the biggest, most prominent part of the card. Don’t forget your company name and slogan too. It’s all about creating an eye-catching design.
4. Provide useful info
You must give ways for your potential customers to reach you. Include your personal name, telephone number, email address, and social media handles.
5. Don’t overcomplicate things
Just make sure your information is laid out nicely the visual flow should be simple and understandable. A business card shouldn’t be overcomplicated. The best cards are the unpretentious, no-nonsense ones.
6. Include a call-to-action
Other than to call or email you, a business card can also benefit from a distinct call to action. Invite the recipient to take the next step in using your services, ie. visiting your site, subscribing to a mail list, or taking up a special offer.
An easy-scan QR code is also a super cool and convenient way of potential customers being just one click away from your website.
7. Add some special finishing touches
It’s competitive out there so add something unusual or special to the design. Whether it’s an embossed glossy coating or an extra-thick card, think outside the box. It’s also great if your card has a dual purpose, like functioning as a loyalty card, appointment reminder, or even a matchbox too.
8. Check for typos
Last but not least, check for typos. You’ll be surprised how many business cards are printed in their thousands only for them all to include an easily avoided typo. So, always proof-read your text. Seek help from a professional editor, if need be. It’s good to improve and enrich your written text with better grammar or more impactful wording.
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