It can be a severe challenge for businesses, especially small businesses, to raise their brand awareness and drive footfalls. While the cost of advertising campaigns on mass media such as print and TV can be overkill for a small business and far beyond its resources, vehicle stickers can be an effective yet affordable way of getting your message across to potential customers, according to Huffington Post. However, for sticker campaigns to be effective, not only should the design be appealing and readable but also you need to choose the right kind of shape, material, and printing process. A brief scan of the various options available:
The Shape
Even though most of the stickers you see around you in various places are circular or rectangular, there is no restriction on the shape if you want something different. However, you should choose a shape that resonates well with your industry or activity. For example, if you are selling engineering goods, using a teardrop shape or a starburst may not be ideal. The shape you select also has to be appropriate to the intended surface. For example, if you want bumper stickers, a rectangular shape works the best, however, if you want to put it on the windscreen, you can consider a circular one.
The Background
The most common stickers are opaque and involve logos, graphics, and text placed on a colored background that completely hides the surface on which it is affixed. You can also choose a design that has a clear back that is typically used for stickers pasted on glass and allows the light to pass through the parts not covered by the design. You can have the adhesive on either the back or front of the sticker, depending on whether you want to stick it on the outside or inside the glass window. There is also the option of using one-way films that allow people outside the store to see the message without getting distracted by the inside of the store but allows people inside to see what’s happening outside the store. These stickers permit the illusion of more space inside while giving more privacy.
The Cut
You can choose between die-cut stickers or kiss-cut stickers. Die-cut stickers typically have a crack and peel off the backing and because they have no visible liner, they look great after being applied to a surface. Die-cut stickers are ideal for non-geometric shapes. On the other hand, kiss-cut stickers have a small piece of backing paper surrounding the sticker that makes it easy for people to peel it off and stick them.
Conclusion
Apart from the above-discussed aspects, another factor that will make a significant difference to the appearance and finish of your stickers is the kind of printing. Nowadays, most stickers are printed digitally because the quality of the reproduction is very good, however, you can also employ the old process of silkscreen printing for its unique looks. Additionally, you can choose to apply a lamination that will not only keep it better protected from fading but also change its looks significantly. You can choose between a gloss and a matte finish.
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I am Moli Mishra, A SEO expert doing work from past 3 years.
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