The undisputed ruler of the marketing world is social media. Then you have email. Although today’s marketers aren’t that email savvy, you still need to utilize this effective and time-honored communication method.
- HubSpot Email marketing is one of the best names in the circuit. It offers a feature-packed and reliable service that suits your growing business at no cost.
- You can create and curate professional marketing mails for engaging and growing your audience with smooth and easy drag-to-drop email tools and builders. There’s MailChimp that you can use, plus mailchimp alternate tools.
- You don’t need to wait for designers or IT for assistance. Additionally, you can use its free CRM to tailor touch-points for your audience.
- MainGenius is another free tool to inspect your emails. It locates possible/probable triggers that unearth your message from the spam folder.
- You can conduct a deliverability trial to ensure your emails are reaching your recipient’s/target audience’s inbox.
- The tool underlines all the things you need to avoid to land in the spam box alongside actionable stuff and explanations how the right way to fix existing issues.
The best tools
ActiveCampaign was an underdog once, but how has evolved to be one of the most notable email marketing tools. It has over 100,000 small business clients/customers. It’s quite impressive how they achieved the feat organically by making an affordable and easy-to-use product in the email marketing landscape.
- Moonsend is one of the email marketing software designed for first-timers. Unlike other such tools that lack features and entail over-simplification, Moonsend is very easy to use.
- The platform provides every essential, from a visual campaign builder to well-designed and pervading templates, and some advanced features, such as cross-selling AI recommendations and weather-driven email triggers.
- By using this tool to boost your email campaigns and pairing the content with your Instagram account, you can drive more engagement.
- Moonsend gives you access to virtually every feature from $10 per month.
- It makes it a great option for small brands, where having a software doesn’t necessitate much client or internal training.
Amplifying your marketing
Sender is definitely one of the best free email marketing implements in the market. It has the features to provide deliverability and help you create awesome newsletter sans any HTML backdrop.
- You just need to choose a template before customizing the same with elements like text, videos and images.
- You can also personalize the newsletters for all recipients to build an even fuller impact.
- Omnisend is another fantastic ecommerce marketing medium that fuses all your communication channels into oneplace.
- Its free plan entails only email, but it’s adequate enough to bolster the email marketing endeavors of medium and small businesses.
- It allows automation of your email deliver by integrating behavioral patterns and triggers.
- You can time and align your communications as per your customers’ preference and convenience.
- SendPulse is a multi-medium marketing tool, but its email marketing components are the most popular.
- It’s packed with professionally-curated email templates. You can easily customize them with a drag and drop tool/editor.
- Subsequently, you can set the customized emails. The tool will automatically send them at the right time in compliance with three aspects, event trigger, user behavior, and auxiliary variables.
- It has a subscriber rating function, which is an excellent way of identifying your most valuable customers and subscribers.
- It helps you analyze and better utilize the open-to-click functionality and rates. You can also know the unread and read rate of every subscribers.
- SendPulse also helps you to create replaceable text sections to personalize your emails on the basis of name, date, gender, age, job role, and birth.
- Another great email marketing tool for designing responsive emails is Benchmark Email. They look awesome, regardless of which device you’ve reviewed them on.
- If you’re adding pictures to your email, you can also edit the content right on IG.
- Its email editor feature lets you add stickers, effects, and text to send across a message effectively.
Email marketing services
Constant Contact is certainly one of the fastest and largest growing email marketing services globally. It’s also the most beginner-friendly and easy to use. You can easily manage your contacts, email lists, marketing calendar, and other things.
Every account provides access to seamless reporting and tracking, in-built social media sharing components, list segmentation, free image library, ads integration, and a robust E-commerce integration.
ConvertKit is another powerful email marketing tool for professional marketers, authors, and bloggers.
The backdrop of email marketing in league with Instagram
Both Instagram marketing and email marketing function superbly when you have relevant and targeted/specific communications.
- Again, relevance is everything. It’s underlying gospel of every online communication. Email marketing and all social media platform swear by the mantra of relevance.
- Digital marketing thrives on testing things what would prove to be the most effective in boosting your brand’s relevance.
- Email marketers would thus integrate AB testing to compare various subject lines. Simultaneously, IG marketers would evaluate response to different kinds of updates, posts, and offers.
- It’s a foregone conclusion that email marketing would offer enhanced targeting options and scopes than IG or any other social media platform for that matter.
- You can contact a professional digital marketing firm or website to buy Instagram followers and likes.
- Both modes of marketing perform best upon integration. You know that an Instagram post’s impact can occur within a couple of minutes. Resultantly, it’s important to repeat crucial offers and key messages.
- Email is a viable alternative method of reminding and repeating your consumers about IG campaigns.
- Furthermore, sullen and heavily text-driven emails would become vibrant and enticing, courtesy the stunning and awe-inspiring Instagram pictures and posts.
- Both the methodologies are perfect for online business vis- vis branding. It’s vital to obtain the right balance or equilibrium in these two online marketing fronts so that you don’t face offer overload.
- It’s prudent to try and achieve an ideal sell to inform and entertain pathway. It would give a good balance in your email communications and IG posts.
- Informing and entertaining through different and diverse forms of content are pivotal to consistently engage your target audience with your IG posts.
Author Bio
Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain with his effective marketing strategies and guidance.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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