Facebook may have started as a social network, but today, it’s one of the biggest advertising platforms you will find on the internet. The accuracy and effectiveness of the platform have grown over the years. So as long as you’re playing by the rules, you’ll get the expected results. However, as marketing is dynamic, Facebook advertising is also dynamic, so you need to learn well. Hence, you can buy more followers on FB to enhance your engagement. Let’s take a look at five types of ads every marketer should use on Facebook. Otherwise, you can get iTonic to run profitable Facebook ads for you.
- Page Growth ads
When you start a new page on Facebook, you have the opportunity to invite your friends to like the page. As a marketer working for many brands, you can’t precisely invite all your friends to like too many pages. A good, fast, and accurate option you can employ is to use a Facebook page growth ad. When you want to run this ad, you’ll have the opportunity to choose your specific audience. So you can select your audience based on some interests and pain points, then Facebook does the hard work of displaying your page to interested people.
- Conversion ads
You may have a great product that you offer, but people are not exactly buying that product. An excellent way to solve this problem is using Facebook conversion ads. There are different types of conversion ads suited to the product or service that you offer. If you are marketing a website, you can always create a Facebook pixel to figure out your user activity after your ad. With this tool, you have the opportunity to see how your ads are doing at any point in time.
Likewise, if you’re trying to market an application, Facebook ads also work perfectly. It works similarly to the website ads. For instance, anyone who clicks on your ad will find themselves on the tin app installation page. More so, you can also track the success of the ads. So, based on the product you’re offering, you can run a conversion ad on Facebook.
- Announcement/lead generation ad
In marketing, lead generation is the first step in almost any sales funnel. Lead generation helps you get some data from potential consumers. For most brands, the data obtained are the e-mails, and name which is used to make a mailing list. Facebook works excellently to help you with lead generation. To run this, you may have to create a landing page and offer a free product. After that, run an ad of your free product, which leads consumers to your landing page.
- Video ads
Content is king in the marketing industry. In recent times, one of the contents that have helped engagement and sales is video content. Once you have a fantastic video ready, you can run a Facebook ad that gives video views. Once your video gets verified, Facebook shows it to a more prominent audience. More so, from the results, you get to see how many seconds of your video got the attention of your audience.
- Multiple images ads
You may have more than one product you sell but don’t have the funding or time to advertise each product individually. You can choose a carousel Facebook ad. In this ad, you can advertise up to ten products.
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