When patients go to their doctors for a plastic surgery consultation, it’s highly likely that they are feeling many different emotions all at once: excitement, nervousness, curiosity. Although it’s normal to feel wary about a medical procedure, you wouldn’t want your patients (or future patients) to feel that way about your practice. Plastic surgery SEO is a great way for you to not only reach patients who are looking for you but also to let them know that you’re an experienced and compassionate choice that they can trust for their plastic surgery needs.
Why is plastic surgery SEO necessary?
SEO or search engine optimization for plastic surgery may not be on your priority list, but it wouldn’t be wise to ignore it too. SEO for plastic surgery basically does two things, and they are:
- Helps plastic surgeons create a website that is easily understood by search engines (thus making them more visible)
- Creates valuable, useful, and informative content that can help patients wherever they are on their journey.
If your prospective patient cannot find you, or once they do, there’s not enough information about you for them to consider, they’ll end up looking for a different surgeon instead.
Below are five reasons why you should not ignore SEO for your plastic surgery practice:
- Approximately 94% of organic search traffic to your website is thanks to Google, so if you’re not visible on Google, then it’s highly likely that prospective clients can’t find you.
- According to statistics, 50% of people read or check out at least three to five types of content (social media posts, blogs, or reviews or landing pages) before deciding on a service or making a purchase.
- Around 72% of searches are for local searches, with
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