To stand out in today’s crowded online casino market, operators like Betway must reach as many players as possible in as many ways as possible. Enter cross-platform casino development. Players today access casino games through their mobile phones, desktops, tablets, PCs, and consoles. They will likely look elsewhere if they cannot enjoy your games across all these devices. But how exactly does cross-platform development impact your bottom line, and why should you care?
How many players play games cross-platform?
Cross-platform compatibility is not just another buzzword like “responsible” or “sustainable” stakeholders throw around. When players download Betway app, they want to be able to access the features on whatever device they’re using. Let’s look at how this need translates into numbers.
Mobile gaming
In 2023, mobile gaming generated 60 percent of the revenue generated by the online gambling industry. Mobile gamers surpassed 3.2 billion players in 2024, and the number is still rising.
This growing interest in mobile gaming is precisely why every cross-platform development project must take a mobile-first approach. While players may enjoy the large screen and immersion of desktop or PC gaming, more bettors are playing on the move. This means they need their desktop experiences to transfer seamlessly to their phones.
Cross-platform gaming
In fact, 70 percent of online casino players use multiple devices to play their favorite casino games, according to various studies. When players can move across devices without losing their progress, they are 50 percent more likely to keep using a gaming platform. This means increased loyalty and higher retention rates for your brand.
Cross-platform revenue
Revenue-wise, studies show that cross-platform players spend more in online casino apps and websites than single-platform players. This spending covers monetization features like in-game purchases, which happen 30 percent more among cross-platform players.
Players who access casino games across different devices also spend more time online, which means they see more ads. According to industry stats, these players are 20 percent more likely to interact with and click on in-game ads, raising your ad revenue.
Why should developers create cross-platform gaming experiences?
If the numbers tell us anything, it’s more profitable for you to be accessible to players across different devices. But, beyond revenue, what is the other side of that equation? Providing cross-platform compatibility to players offers the following benefits:
Opportunities for expansion
Cross-platform compatible games are accessible to a broader audience than single-platform games. If you make your games playable on mobile phones, PCs, and consoles, you immediately triple your market base. You can sell to mobile gamers, PC gamers, and console gamers.
Increased player engagement and satisfaction
On the player end, cross-platform experiences are engaging. Players can play from anywhere, anytime, on any device. This means they can keep playing as they move from the desk to the couch, from home to the coffee shop, and more. It also means that cross-platform players experience more satisfaction.
Wrapping up: What is the future of cross-platform casino development?
The first frontier for cross-platform development was mobile gaming, followed by mobile casino apps. Operators like Betway began by making their games accessible on mobile phones through mobile-compatible websites before moving the experience to dedicated apps. Fans love these apps, and the Betway app, for instance, has been downloaded over 30 million times. As technology and consumer needs evolve, cross-platform experiences may grow to include virtual solutions like AR and VR.
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