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How SaaS Companies Should Start Using The AWS Marketplace In 2021

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The way SaaS (Software as a service) operates has seen some major evolution in the last couple of years. From Customers Relationship management (CRM) to project management to email marketing, more businesses are taking help from the cloud computing system.

In a study, it has been seen that the new generation companies are using 38 SaaS-based applications on average. The reason is simple; SaaS companies are hosting benefits for businesses of all sizes. It allows the business to avail of these services at a low cost since these services are configured in the cloud.

As a software vendor, you have many opportunities to reach businesses that are availing of cloud-based services. However, before you start reaching out to these businesses, there are certain considerations. The AWS Marketplace offers you the flexibility to make better connections with the businesses.

What Is AWS Marketplace?

It is a curated digital marketplace where you can sell, buy and manage third-party software and applications. AWS marketplace allows their AWS customers to manage all their software solutions in a single place.

The AWS Marketplace allows its user to list their products in the following categories:

  • Security.
  • Networking.
  • Storage.
  • Machine learning.
  • Business Intelligence.
  • Database.

Sellers can register their products on the marketplace so that the customers can get the relevant solution easily, and the payment process can easily be streamlined.

Selling In The AWS Marketplace

If you are one of those SaaS companies that are looking for an opportunity to reach our wider bandwidth of audiences to market your product and services, AWS Marketplace is the place for you.

You simply have to register in AWS Marketplace, and you will get to know the procedure of how to sell on AWS marketplace.

Getting Started As A Seller

If you want to become a seller in AWS Marketplace, you first have to review the requirement and register yourself. There are different types of registration processes depending on where you reside and what type of products you sell. 

Once your registration is accepted, your account will become the only mode of communication with the AWS Marketplace.

Seller Requirements For Publishing Free Softwares

Whether you charge your products or not, you are selling them if you are listing your products on the AWS Marketplace. The product’s cost will be $0.0, and both you and your customers will agree to a mutual contract to use the products.

If you use only free products, you do not have to ask your customers to give their banking details.

Here are steps that you must follow to cater free products to your customers.

  • Sell software that is publicly available in the market.
  • Ensure that you have defined the customer support process.
  • Provide regular updates to keep your software free from any bugs.
  • Follow the best guideline to market your products.
  • Be an AWS customer in good standing.

Seller Requirements For Paid Products

We have already talked about doing the things when you are selling free products. Now we will talk about things to consider while selling paid products. If you are listing paid products on the AWS Marketplace, you must meet the following requirement.

  • You must be a permanent resident in eligible jurisdiction.
  • You must provide tax and bank account information.
  • If you are a non-US seller, you need to provide: (1) W-8 Form, VAT, and GST registration number, (2) US bank information; if you do not have a US bank account, you can simply register yourself for a Virtual US bank account.

Take Away

There you have it; now you know what you have to do as a seller to see your products on AWS Marketplace. We have tried our best to keep the information concise and simple for your understanding; if there are other queries related to AWS Marketplace, you can always get in touch with us.

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