Spent a whole lot of money and energy on making those amazing adverts, but all to waste and not getting a good conversion rate? Well, you have come to the right place.
Advertisements are a way of marketing to boost peoples’ businesses, getting people to sign up for newsletters, filling up surveys, etc. All these adverts are of no use if they do not fulfil their purpose. The most important thing that makes an advert fulfil its’ purpose is a landing page.
It is awfully hard to attract peoples’ attention and make them stick to your website. Here is where your landing page comes in. After you get a person to click on your ad, you get only one chance at your goal- that is to make them explore through your website and do what you wanted them to do. The landing page is the doorway through your website and your only chance at grasping your audiences’ attention.
Here you will find 6 amazing and easy ways to a phenomenal landing page:
Playing with The Psychology of Colours
One of the most famous marketing tactics is the colour strategy. Certain colours are associated with certain feelings and this is employed by marketing psychologists. For instance, the colour red gives you a feeling of passion and excitement while the colour Gray implies calmness and tranquillity. Applying this concept to your landing page accordingly can be one of the most effective methods to boost your conversion rate.
Being Wise with The Content
Many web designers think that the landing page being the main should contain all the information there is, which is wrong. Crowding your landing page with words is one of the worst mistakes you can do. Overloading your page with words makes it hard for the viewer to scan the page and can make them instantly leave your page keeping in mind the short attention span of internet surfers.
Always make sure your landing page contains the most relevant amount of text that conveys your message most intriguingly.
Visually Appealing
Would you want to proceed with a website if it were all text and no pictures? No, right? We humans are attracted by visual beauty and images consistent with your web page can up your conversion rate.
The Most Attractive Line
As soon as someone lands on your page, they will scan it rather than reading it word by word. We all have been in that place and we do that, don’t we?
Thinking of a headline that will grasp your audiences’ attention is the way to go. Spending time to come up with the best line can be quite a task but believe me, it will be worth it!
Get in Your Audiences’ Head
Some brainstorming before you create your main page is of utmost importance. One of the most important parts to think about is how your audience thinks. Knowing their interests, their needs, latest trends, etc , and keeping all of that in mind can give you just what you need.
Putting It All Together
Headline: check, images: check, colour scheme: check, other info: check, but wait up! You cannot just throw that all up on page. You must have some placement plan of your text, imaging, and CTA. Text and images should be on the top left while CTA should be placed top right because it is all about the eyes.
In today’s age, where there are so many web designers to choose from, Web Masters EYE, stands out as one of the best. They are offering over the par web designing services in Pakistan that are budget-friendly to clients wanting just static pages to more advanced e-commerce solutions to killer landing pages and much more. Contact them right now to get your hands on the best deals and an effortless experience. Visit: Web Masters EYE.
Hi,
I am Moli Mishra, A SEO expert doing work from past 3 years.
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