Instagram has etched an indispensable place in social media marketing. It has gained prominence over other social platforms due to its consistently growing user base. ‘Instagram Stories’ has been a vital factor in maximizing the user base of this social application. This stories section has almost 3x higher visibility rate than the standard posts. This data shows how much people are glued to this feature. People are used to the habit of checking the story updates as soon as they open the Instagram application. Digital Marketing Services, like Trollishly, will provide necessary insights to ideate compelling concepts for Instagram stories. Here, we bring out how Instagram stories can be taken advantage of to elevate your social sales.
Improve Sales Through Instagram Product Stickers:
Instagram Product Stickers are a potential tool that could elevate your sales. Let us assume that you are in the business of selling cooler glasses. Upload a photo of a model posing with a cooler to your Instagram story. You can add a sticker to that cooler that gives detail about the price of the cooler. The stickers are the same as the Instagram pins in the shoppable posts. You can also even add three more stickers to the same Instagram story. Thus, you can do promotions for more than one product through a single Instagram story. To get your stories seen by a larger audience and boost your results, you can use services that allow you to buy real IG story views. Together with product stickers, it can be a very effective combination for your marketing. If you have a small business, you have to definitely try this feature as it curbs your spending on promotions.
The stickers you add to the story will act as a driving factor in making the viewer check further about the product. However, the images or videos you add will play a predominant role since Instagram is a visual-centric medium. If you can come up with an elegant image with a stellar color combination, it will ignite the viewer to look into your product. Moreover, the Instagram pins will act as a propellant in driving the viewer to check out the product. This is the psychology behind Instagram stickers and the way they work when incorporated into Instagram stories. If the person with the cooler looks classy, then the job of turning a prospect into a customer is half done. Amplify the color tone of the cooler by using editing tools. You can also use the Instagram effects gallery, where you could find a wide range of effects. These measures will help you in maximizing your sales by using Instagram stickers.
Stay Consistent Through Instagram Stories:
Instagram Stories will make people stay remembered about your brand. Instagram is a vast social application with over one billion monthly active users. Every user on this platform follows at least 5 to 6 brands. So, to stay ahead of other brands and remain etched in your users’ memory, you should remind them about your presence. Hence, to do so, you can make use of the Instagram stories section.
- Quizzes:
You can launch quizzes and polls in the stories section. They should be in a way that could uplift your brand value. For instance, for quizzes, frame questions like, ‘In which year our company was recognized with the ‘Best Start-Up of the year’ award?’ Crafting questions of this sort will build credibility on your brand among the audience.
- Polls:
Launching polls frequently can make people stay engaged with you. For instance, if you have a milkshake outlet, you can launch a poll asking people their favorite among strawberry milkshake and oreo milkshake. If you are about to renovate your outlet, you can launch a poll by posting images of the interior designs you are about to do. Thus, polls can be utilized for such purposes.
Share Your Customer Reviews:
Since Instagram stories have a higher visibility rate, you can post the customer reviews on this section. You can ask your longtime customers to post on their Instagram handle about how much they are fulfilled with your service. Subsequently, you can post them in your stories section. People are also more open to share their views in the comments section. They share words of both love and rages in comments. So, go through the comments section of your Instagram posts and post screenshots of the positive comments in the stories section. Such measures will be a testament to your quality service and enhance trust in your brand.
Strengthen Bond Through Instagram Live:
Instagram Live was introduced as part of the Instagram stories. You can have a real-time conversation with your audience by utilizing this feature. Through this live feature, you can interact with your audience and find what they expect from you. The question icon which you could find at the screen’s bottom will let you know the question submitted by the viewers. You can answer those questions one after another. Thus, Instagram live can be utilized as an effective conversational tool.
Final Thoughts:
The countdown sticker on Instagram stories can be used to remind your audience about an event launch or any new announcements. By turning on the reminder option in that sticker, people will get notified at the time the countdown finishes. Thus, Instagram stories give a wide range of possibilities to market your product. The insights we have given above will help you to derive an effective strategy on Instagram stories.
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