Successful live events need an audience. If nobody shows up to the event, a person cannot say the event has done its job. In fact, if nobody attends the event, the organizer wasted time and money putting it together. Live streaming allows people to join an event from their homes. In addition, it gives them a look at what they missed, making it more likely they will attend similar events in the future. How can a host ensure their event is a success? The following tips help achieve this goal.
Know the Objective
Determine the objective of the live stream before moving forward with any plans. Some hosts wish to gain more subscribers, while other individuals wish to inform people of an upcoming event so more people will attend. If attending the event in person isn’t possible for some people, allow them to join virtually. Research shows up to 30 percent of people who attend an event virtually come to the live event the following year. Small events benefit greatly from allowing people to join virtually, as doing so can increase attendance dramatically. Have this information before reaching out to epiphan.com, so you can immediately begin planning the live stream when you connect with this provider.
Build an Audience
Live stream hosts must promote the event with enough time for people to arrange their schedules so they can attend. Many hosts use social media to alert people to the event and may set up separate event pages to attract additional attention. Begin promoting the event a month before it will take place, as a general rule of thumb.
Share information about the time, place, and how a person can watch it on all marketing materials. Send emails to leads in your database who might be interested in the event and create a hashtag for the live stream. Send out regular reminders and updates to ensure people don’t put it on their calendar and forget about it. Set up a landing page to capture leads and use this page to share the live stream once the event is over.
Stay on Top
A live stream needs to stay on topic. Select a topic and develop relevant content. Many hosts find the best way to do so involves analyzing current content to find any gaps. Use the live stream to fill these gaps. Trending topics remain popular for live stream events.
When creating content, determine whether an outline is sufficient, notes are needed, or a full-on script serves as the best option. In addition, determine what tools will enhance the delivery of this content. This may include images, graphics, or data sets. Prepare them prior to the event so they are ready for use when needed. Find ways to provide content that allows viewers to engage with the host, as this differentiates the live stream from a standard video.
Test the Live Stream
Prior to the event, do a test run. This allows any bugs and glitches to be detected prior to the event. When doing so, check the audio and video, ensure the graphics appear correctly, and verify the stream transitions smoothly from one element to another. Upon completion of this test, make certain you halt the test stream and stream to the appropriate location on the date of the live event.
Every event differs in terms of its offerings. The size of the audience determines whether the event succeeded in its established goals. Implement the abovementioned tips when planning your next live stream and increase the odds of it being an overwhelming success in every way.
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