Although the COVID-19 crisis businesses all over the world, e-commerce stores were in a better spot good. That is because buyers will take to online shopping amid lockdown and social distancing. Then, even online business is not as simple as it sounds amid the pandemic. Again, there are some COVID-19 data related to e-commerce that highlights internet sales trends. Baby products, for instance, witnessed more sales with as much as 237 percent week-by-week increased sales and a significant 1,197 percent monthly increase in sales as of March 30, last year.
In this article, entrepreneur Marcus Debaise will walk you through how you can adapt your e-commerce strategies amid the global epidemic.
Get alternate suppliers
When the COVID-19 virus first created havoc, it spread out first in China from where several vendors source their merchandise or products. The pandemic led to immediate shortages of inventory for a few vendors, who failed to look for alternate providers.
Data shows that China is now gradually returning to normalcy, implying the country is embracing business as usual. Then, there are other nations like the US still feeling the adverse effects of the pandemic. That is why businesses in the US and other countries need to look for other options when it comes to suppliers to alleviating challenging situations or risks.
Get in touch with the manufacturers
There are hosts of factors to consider when it comes to your e-commerce strategies and their modification based on the current pandemic situation. Marcus Debaise has seen online stores with increased sales, while some others were not so fortunate. Anyway, the greatest challenge is the challenge of suppliers. Therefore, you need to get in touch with the manufacturers to figure out where they stand as far as production is concerned and how they expect to deal with the corona crisis.
You can do anything if you do not know and therefore, you should stay informed about all facets of the supply chain.
Focus on-at-home customers
The pandemic has made people stay at home and e-commerce businesses can tweak their strategies to serve at-home customers to boost sales. You can walk the extra mile by exceeding customer expectations at troubled times. The restaurant business is the best example in this regard. Since restaurants had to close dining services or operate with limited services and staff, they switched to curbside food pickup and delivery options to keep customers delighted and of course, fed. Similarly, e-commerce stores are new and relevant products that make more sense to customers amid the pandemic.
Marcus Debaise recommends updating your website’s product pages
Amid the corona crisis, you need to update your e-commerce site’s product pages so that shoppers what they should expect during the buying process. If specific products become out of stock for some time and shipments taking more time to reach customers, or a couple of your products are selling too quickly, you need to update such information on the product pages.
Conclusion
No one can say whether the corona crisis will go soon or here to stay for more time. Then, as an e-commerce business owner, you need to tweak your strategies to stay afloat at these troubled times.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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