While streaming services such as Netflix and Hulu have commanded the attention of consumers over visiting the local theatre, there is nothing quite like a massive theatrical release. Over the past decade, Marvel has had a stranglehold on the film marketplace, and this does not seem to be changing anytime soon. Roughly two months ago, Marvel released Avengers Endgame, and it was unsurprisingly a massive success. It only took approximately two weeks for the film to eclipse the $2 billion mark in ticket sales. While these numbers are impressive, they still pale in comparison to the record still held by Avatar. Film producers such as David Guillod, envision each film they release to the public as a form of entertainment worthy of this type of success. Marvel Studios refuses to let the opportunity to overtake Avatar pass them by and will be re-releasing the Avengers Endgame this coming weekend.
Attracting Additional Crowds
Marvel Studios have created an iconic film franchise with superheroes and supervillains that many individuals around the world have grown to love. Some younger people have grown up with the film adaptation of the characters and will faithfully indulge in any new Marvel film. With this said, re-releasing the Avengers Endgame should attract consumers who did not have any interest in attending the first go-round. While it helps to have experienced the previous films to understand the full context of this newer film, there is still a lot of enjoyment to be had. Faithful Marvel enthusiasts have most likely already purchased tickets for this weekends show, but Marvel is most likely looking to receive a push from those who are on the fence. This film with likely overtake Avatar, but one has to wonder if this is the proper way of attaining such a record.
Participating in Conspicuous Consumption
As it stands, the newest iteration of Avengers Endgame will have an additional seven minutes of content after the regular film concludes. This content will include never-before-seen footage that was cut and a tribute to Stan Lee. For those who have already seen this movie multiple times, an additional seven minutes of footage does not seem as if it is worth the price of admission. However, some consumers would like to consider themselves part of making history and allowing the Avengers to become the most successful movie franchise of all time. Regardless of how this achievement is earned at this point, you have to admit that the individuals at Marvel certainly know how to attract a crowd.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
Speak Your Mind