There is one thing constant and certain about SEO. It changes! 2020 saw many Google algorithm updates. And 2021 is not going to be any different. That means there will be changes.
What does that indicate about SEO in 2021? Google carries on to tweak and fine-tune its algorithm to integrate user behaviors and new technologies. Hence, it still dominates the search industry and has a 92% market share. With every Google algorithm changes, there’s a change in its patents as well. Google comprises more than 50,000 patents that can secure its precious algorithms. And these patents will let you know what Google is trying to accomplish. Unfortunately, not all companies are aware of Google’s algorithm patents.
However, are you planning to give your SEO strategy a boost? If yes, you need to know about the essential SEO trends for 2021. Here are three crucial ones to count on.
- UX is essential for ranking high
UX means user experience. Hence, in terms of SEO, it means the way a user navigates your website. In 2021 and beyond, the UX will act as a potent ranking factor. Google can evaluate UX. So, if your website doesn’t perform well, then as per Google, you don’t get to enjoy the top ranking.
For instance, user X browses Google, types a question, and clicks on a website. And after a few seconds, opts in for the back button and gets back to Google. Once X is back on Google, he or she browses to website B and spends some time there and doesn’t return to Google.
Here website B provided something useful to X, and Google noted it. It is called pogo-sticking, and it happens when a user browses few websites until they come across a site that caters to their question. Hence, pogo-sticking sends a vital signal to Google that someone isn’t content with the outcomes. And if the users aren’t happy, Google is not pleased. Hence, it is necessary to make Google happy in 2021 and up your UX. To know more about this, you can check out newyorkseo.pro.
- EAT keeps on expanding
EAT refers to expertise, authoritativeness, and trustworthiness. Google wants to ensure that it provides the users with precise data that gets written by the experts. And EAT is the solution. If there is anything that can deplete the relevance of backlinks, it’s EAT. Do you want to optimize EAT? If yes, you need to search for a credible author who has the required know-how about the topics you will address on your website. Then, you should encourage them to come up with in-depth and well-researched content.
- An increase in mobile search
Google shifted to mobile-first indexing for every website in September 2020. Also, a little earlier, it became evident that mobile is the leading trend. Mobile is king, and that this trend is likely here to stay. Mobile keeps on expanding in 2020 and has a 55% global market share. In 2021 and beyond, it will continue to grow at an increased rate. Hence, mobile search is a crucial SEO trend in 2021. That means companies need to ensure that they optimize the websites for mobile search.
These are the three crucial SEO trends for 2021 that you need to keep in mind for better ranks.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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