Fortnite, like esports events, has become nothing short of a video gaming phenomenon. With 350 million players worldwide and a record-breaking 3.4 million concurrent users on Xbox, PlayStation, PC and mobile, it has taken over pop culture – there are even PCs designed for Fortnite! But in a market that continues to see a new FIFA or Call of Duty game released every year, how has Fortnite continued to maintain its strong position in the industry?
Fortnite’s origins
Success doesn’t happen overnight. Initially unveiled in 2011 at the Spike Video Game Awards, it took a full seven years before Fornite was finally on sale. Epic Games, the developer behind the game, wanted to make something
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