Presentation of products matters a lot when it comes to selling retail products. Retail packaging plays an important role in this regard. Packing is no doubt the first interaction of products with customers. Impressive boxes and bags can be a game changer when it comes to the buying decisions of buyers.
But, the question is how to design packaging such that it can persuade buyers and boost your sales. You need to pay attention to the design of packaging if you want to outsmart your competitors and boost your retail business.
In this blog, we will explore 6 tips to create awesome packaging for your retail business. Read on to find more!
1. Gather Plenty of Ideas
Before designing packaging for your retail products, gathering ideas can help a lot. It’s not only about brainstorming ideas that resonate with your brand. You can also gather all types of design trends and blend them to create a remarkable one for your brand.
For example, if you are a soap business, you can explore creative soap box packaging ideas for DIY beauty brands on the internet. These ideas will showcase the market trends and innovations that your customers like. Such insights help you make an informed decision about your soap packaging design.
You can also analyze the evolution of packaging design in your relevant industry. Doing so will help you understand how the preferences of your target audience changed over time.
2. Create Your Brand Design Guidelines
When you are done with brainstorming and gathering ideas for your product packaging, it’s time to write them down. Create clear yet concise brand design guidelines that will direct you when creating your product’s packaging.
You need to mention all the necessary information about your brand in your brand document. From logo and taglines to color schemes and tone of voice, every aspect of the design should be well-explained in the document.
You should also decide on the typography that your brand will pursue throughout your packaging designs. One of the most effective ways to create your brand guidelines is by choosing your brand archetype. It helps you seamlessly decide your brand voice.
3. Choose a Reliable Packaging Material
After your brand guidelines are ready, start creating packaging for your retail products. To do so, you can begin by choosing material for your product packaging. The material you choose should depend on your product’s requirements and brand preferences.
For instance, if you are a candle brand, you can choose rigidstock to create luxury candle packaging boxes. The reason is that rigid boxes are famous for their premium charm. On the other hand, FMCGs like food items should be packed in protective packaging solutions like mylar bags to keep them useful for a long time.
It’s not only about choosing the right type of packaging material. The thickness of the packaging also matters a lot. Depending on the weight of the products you want to pack inside, you can tailor the thickness of your required materials without a hassle.
4. Pay Attention to Printing
After choosing a suitable packaging material for your product packaging, you should start printing graphics, imagery, and text on your retail packaging. You can pick from a wide range of printing facilities in this regard. Some ideal options available in the market are flexography, lithography, screen printing, and more.
When printing imagery, you should focus on influencing the psychology of your target audience. For instance, food brands looking for snack packaging ideas can print vibrant graphics that connect with their relevant audience.
However, you should pay attention to your brand guidelines when printing graphics on your product packaging. Doing so will help you establish brand consistency in your design that improves your packaging.
5. Leverage Persuasive Color Scheme
The importance of colors can’t be undermined when it comes to packaging designs. Colors grab the first attention of customers on retail shelves. Also, aligning designs with your brand requires significant color customizations.
Opt for quality color mixing and matching systems to get the exact results as you require. Some exceptional options you can pick are CMYK and PMS color mixing and matching systems. Both of these options can help you perfectly align the colors of your boxes with your brand.
When it comes to choosing the right color for your packaging, you should keep your brand archetype and your audience in mind. For example, if your target audience is kids, go for vibrant and sharp colors that mostly attract a younger audience.
6. Go for Finishes & Add-Ons
Finishes help give a fine touch of elegance to your product packaging, and add-ons make your boxes and bags more functional. When it comes to the finishes of your product packaging, you can choose from a wide range of options available in the market.
Waterproof gloss & matte coating, foil stamping, and holographic foiling are some common choices you can pick. You can also go for embossing, debossing, spot UV coating, and other premium finishes as well to make your packaging luxurious and high-end.
When it comes to add-ons, you can pick from a wide range of options. For instance, you can go for custom cardboard dividers to keep multiple products separate and die-cut windows on boxes to enhance the visibility of products. These add-ons enhance the functionality of your packaging along with aesthetics.
Wrap Up!
Packaging design can be a game-changer when it comes to boosting the sales of your retail items. If you want to create timeless packaging for your products, you can leverage the above 6 tips. These tips can help you create a packaging design that not only connects with your target audience but also persuades your prospects to buy your items.
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