Content creation and marketing has had to keep up with the exponentially growing technology and people’s relationship with it since the 90s. We have come to an age of video ads from leaflets to radios to televisions and poster ads. It has been escalating the past few years, but statistics show an increase of 60% in video consumption and influence over the past few months. This increase has led to the acceleration of developing creative modes of communication and digital marketing trends globally. For companies, content creators and tourist centres in a hub like Orange County, California, it is time to step up their ecommerce video production and promotional skills and get on with the trends. Consulting skilled professionals from a creative media agency in Orange County allows them to stand out in the few seconds that people pause on their content as they scroll through their feeds.
Advancements in Video Production and its Impact on Marketing
Ever since YouTube took the lead in mainstream media, video ads have catapulted the marketing industry with the first one being a Nike ad that hit one million views within a few months. Today, reports show that one of the significant ways people opt to learn about a product is through video ads and brand videos, significantly influencing their decision-making process. The reports also show that people prefer watching video-ads to reading, to learn more about a product and are more likely to share it with their friends. This preference is because the message is delivered quickly and efficiently appealing to people’s auditory and visual senses. The engagement and trust that video-ads achieve in a span of a few seconds are unmatchable. Its ability to turn complex ideas simplistic and make an emotional connection with the consumers has made video marketing a leading business strategy in any industry.
The New and Upcoming Trends in Video Marketing
With thousands of videos racking up billions of views every day, there is an intense competition for ads to stand out to catch the consumer’s attention. Therefore, there is a high need and demand for the companies to consult creative media agencies and develop highly unique, creative, strategic, innovative and interactive ads, and consistently keep up with the change. Here are some trends that hit the mark.
1) Animation and VFX
Abstract and fictional ideas developed for product marketing can be demonstrated effectively through graphic design, animation and VFX as there is no limit to creativity there. It is an excellent way for a brand to create timeless characters that connect with any age group’s audience.
2) VR and 360-degree videos
This technology is a great way to allow the consumers to have a realistic experience of the product in various controlled settings, and how it could impact and benefit them in their homes’ comfort. Orange County with theme parks like Knott’s Berry Farm and Disneyland and tourist places like beaches can benefit from these ads.
3) Interactive Videos
These ads are on the rise in the gaming industry where the consumer can taste or get a first-hand experience of the product. It increases brand engagement and awareness and makes it more memorable when compared to non-interactive ads.
4) Dynamic Action Shots
With the spectacular innovation in the camera industry and equipment, professionals can shoot highly engaging video-ads using drones, macro lenses, gyro stabilizers and POV cameras. This quality increases its visual appeal, creating a more profound impact on the audience.
Consult a creative media agency in Orange County to create a video-ad experience that millions would want to engage.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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