The authority of video has made it a worthy and exciting time for those who are involved in the production industry. Progressing technologies are starting to unsettle the way we used to generate and consume content. New formats, tools and expectations are opening up the field for mini revolutions across media and business. Here are a few enthralling methods in which video production is currently developing.
Vertical video
As smartphones continue to amalgamate into our lives, the need for mobile video has exploded. With most videos taken on smartphones nowadays being shot vertically, more brands started adjusting their content to this format. Further emphasizing this conversion is the admiration of Instagram and Snapchat stories, both of which have millions of vertical videos posted daily. Brands who want to engage their audiences in this mobile-driven society are utilizing small-sized videos that are embracing this format. Video content with a quotient of 9:16 has numerous benefits which aren’t visible immediately. The first being, that vertical video takes up the entire phone screen, therefore lowering distractions or choices for clicking elsewhere. The screen also has restricted width, which permits or only a singular point of focus for every frame. While this could offer a creative challenge for marketers or creators, it could also open up the opportunity for capturing and maintaining audience attention. Virtual video is foreseeable in playing a substantial part in the way we interact with content. Just look at the most recent social media trends. Storytelling is already progressing to pass Instagram and Facebook news feeds with regards to user engagement and growth.
Cinemagraph
One of the more resourceful trends that continuously gain popularity online is cinemagraphs. It is mostly still photos in which understated and repeated movement happens within a specific section of the image. Cinemagraphs are creating using image editing software to compile a sequence of video recordings or photos into a single unified loop. It is more or les the same as a GIF, however, the fusion of film and photography generates an illusion that people are watching an animation. The outcome appears the same as the magical moving newspaper that you see in the movie Harry Potter. A video production company based in Melbourne can assist you with incorporating cinemagraphs in various digital mediums such as emails, social media, digital ads, and website. Even brands like Netflix or Chanel made use of cinemagraphs to generate engaging advertisements. Cinemagraphs are a more exciting medium than photo’s, but without the intricacy of video. It involves originality, but it’s another way for creators to tell visual stories.
Virtual reality
In recent years, virtual reality experiences were mostly used in the gaming industry. However, when more industries started to adopt this technology, you can foresee VR applications to multiply. These video experience that are so immersive can start changing the way we are working, learning, and playing. As VR devices is becoming more accessible to everyone, a shift can be expected in the manner that brands attempt to engage the new generation of tech followers. A thrilling step towards the mainstream adaptation of VR is the amalgamation between NextVR and NBA League Pass. Basketball enthusiasts are now able to watch live games of previous seasons in an exciting virtual milieu created to feel as if you are watching courtside. It is a massive player in the virtual reality universe that can serve as a prompt to other live entertainment and sport league events. VR has also gain popularity in other areas outside of entertainment. The military has started using VR to provide simulation training for new recruits. Medical schools utilize VR to practice surgery in a learning environment that poses no consequence. Educators are using VR as a way of overshadowing old-fashioned teaching techniques.
Long-from content
A number of companies utilizes long-form content. The majority of marketing videos are one to two minutes whereas long-format content run between ten to thirty minutes. Whether a video is long form is contingent on the average run time from the distribution medium. This video content style offers various strategic advantages that counter prevalent concepts. With long-from video the capacity of storytelling is opening an opportunity to connect with your audience on an emotional level. It creates an environment for users where they can compare online reviews and prices. These videos generate a sense of trust. Longer videos also offer an essential benefit of finding qualified leads. Individuals who spend time on making a 10+ minute video have a higher likelihood of converting for a business. The additional time people allocate to interacting with these videos results naturally in SEO advancement.
LinkedIn video
Video is experiencing a substantial increase in popularity on LinkedIn. Beyond this, advertising on this platform offers marketers with comprehensive data on professionals which include job function, job titles and seniority. There are a few essential areas to assess:
- The user profile from where the videos are featured to offer overviews and introductions.
- LinkedIn Publisher, a dedicated space on the site for contributors to post long-form content (posts must have a minimum of 400 words, however when used in conjunction with video it can be utilized for webinars or demonstrations).
- A close eye must be kept on LinkedIn native video. For publishing videos on the site formerly necessitate user to use Vimeo or YouTube, however, LinkedIn can now host videos directly on their platform. While it is still a moderately new feature, native video posts have already surfaced on sites like Facebook and has reach tenfold in comparison to YouTube links.
Advanced accessibility
Numerous video-focused sites are offering communication, entertainment and editing capabilities. Access to video editing tools and affordable cameras has made it a lot easier than before to generate a video. More video is getting uploaded to the internet in a month than TV generated over the last three decades. Everyone can now do video from anywhere. As online video is becoming a significant part of our web experience, there will be a progressing need to make videos more accessible to those with disabilities. Sites such as Facebook and YouTube incorporated automatic captioning tools, however the technology is still tricky. Even Instagram don’t provide or support native captions for video content. Application developers and video players are constantly adding accessibility structures that can solve some of these issues. This can be expected to become a point of emphasis for platforms attempting to modernize and make their content more interactive.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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