Blogging has achieved popularity in various fields, whether you are a product analyst, a social media influencer or a fitness professional you have to maintain an engaging blog with relevant content to gain customer/follower engagement.
If your blog’s outer appearance is badly designed, readers your blog won’t stand a chance even if it has well-written and amazing content.
Fortunately, there are many ways to improve your blog’s appeal and make it inviting for the readers. Let’s take a look at some of these effective tools and features that can make your blog attractive.
- Perfect Structural Design
All blogs maintain a structure, but it’s important to get right. If you don’t get the basic structure of your blog correct, you could end up with a chaotic and messy blog.
The structural design of your blog must be neat, attractive and efficient, which enables the readers to navigate easily through the blog posts without causing a strain on their visuals.
- Creative Logo
Visual elements on a blog are far more effective and memorable compared to textual elements. Having an eye-catching creative logo or symbol for your blog makes it appear more professional, increases traffic on the blog and gives the blog an identity.
With the help of Turbologo, you can create an image of your blog in an affordable, fun and easy way.
- Quality Content
The blog content is the glue that holds your blog together, making it more meaningful and engaging. It doesn’t matter how pretty the blog looks if the content quality does not meet reader’s requirements and satisfaction. There’s more to content than using custom fonts and styles, the features of quality content include:
- Compelling, brief and relevant posts.
- Content which establishes a connection with your audience.
- Eye-catching headlines.
- Easy readability.
- Useful internal links.
- Correct grammar and spelling.
- Visual attraction.
- Search Bar
It can be frustrating when you’re browsing through a blog, but cannot find a specific post because it doesn’t have a search bar. Including a noticeable yet stylish search bar on top of the blog page improves your audience’s ease of use and makes the blog more effective.
- Opt-In Email
Building an email list for your blog is a great way to grow and increase traffic on your blog. Including a simple and attractive opt-in email feature that matches the theme of the blog, prompts your readers to subscribe to your mailing list and get quick updates of your blog.
- Social Media Widgets
Placing attractive social media widgets on your blog at the right place gives your blog an added wow-factor. Not just that, social media widgets on the blog also helps to build an audience on your social platforms as it compels and makes it easy for your readers to share it with their friends across different platforms.
- Limit Advertisements
Having too many advertisements on the blog page may hinder your traffic as not many readers like to engage with a blog that has more advertisements than content. Too many advertisements also slow down the blog’s loading time.
Also, having multiple advertisements creates a cluttered and untidy look on the blog. You must limit your blog advertisements to a minimum of two ads placed on an appropriate position that doesn’t overcrowd. It helps if your advertisements are related to the content you share on the blog.
- About The Author
When your readers finish reading a blog post and see a brief yet informative paragraph about the author upon reaching the end on the post, enables the readers to connect with you and the blog. You can even add a nice snapshot of the author in the bio too for a personal touch.
These were a few effective tools and ideas among so many others to make your blog attractive and successful by engaging and gaining more audience. We hope you found this article helpful.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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