- Are you someone looking for guidance about what you should use on your skin, hair, and makeup?
- Do you know how some of the biggest cosmetic brands are using harmful chemicals and toxins in their products?
- Have you heard the name of Amanda Jo and know about her movement for promoting natural goodness?
According to an article published in Forbes, the skincare, beauty, and makeup industry is worth around $390 Billion US Dollars in 2019. This means that millions of men and women all over the world are spending a small fortune on grooming and self-care every single year.
However, even some of the most reputable and respectable brands in the world are guilty of using bad ingredients in their products. This includes chemicals, waxes, dyes, parabens, toxins, and other things, which are harmful to humans.
In this article, we speak to Amanda Jo of Organic Bunny and discuss how she is out on a quest to educate men and women about the malpractices being followed by these brands.
The Ugly Side of the Beauty Industry according to Amanda Jo
Why do brands use chemicals in their products if it is harmful to humans? This is a question, which according to Amanda Jo needs careful consideration. According to her, there are three main reasons-
- These ingredients are cheaper and made in laboratories-
Chemicals in products can be made in a far cheaper and affordable manner than sourcing natural and organic products. Creating ingredients in labs also means that they can be mass-produced and not be dependent on natural suppliers like trees, flowers, and so on.
- Products can be Mass-Produced in Factories-
If you are running an organic, natural, and ethical beauty brand, you will have a tough time scaling operation beyond a limit. To cater to the immediate needs of customers in tens of markets, brands resort to the mass production of chemical ingredients.
- Huge Profit Margins can be had by using Cheap Chemicals-
Even if chemical production is done in a cheap fashion, the consumer does not enjoy any benefits of the same. The cheap ingredients result in higher profit margins for brands who enjoy billion-dollar valuations and their owners are some of the richest people in the world.
How Amanda Jo tries to Educate Consumers about Natural and Organic Skincare
It is interesting to note that Amanda Jo started her career as a blogger and influencer in the skincare niche. She promoted products from brands on her social media pages and website.
However, after she realized the harsh reality of what brands put in their products, she refused to work on their behalf.
She started educating consumers about different brands and their products. She was not even afraid to call out brands like Tarte and Lush who were guilty of the passing of chemicals as being natural and organic.
She states that these two brands continue to use preservatives like parabens, various kinds of dyes, and harmful fragrances in their products.
Her website is a place where most consumers can get access to the best information about natural skincare. She also helps consumers by listing some brands and products, which she personally uses because of their natural goodness.
The Final Word
It is true that a single Amanda Jo might not be enough to shake the foundations of the entire industry. However, we should laud Amanda Jo for the start she has made. Her work is sure to inspire others to do the same in the future. It is not too difficult to start using natural and organic skincare, which are beneficial for human use. If you are looking to follow someone who has made it her life’s work to promote natural products, you should look up Amanda Jo.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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