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Why Your Company Should Host/Sponsor A Hackathon

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Many new-age software companies, such as Apple and Google, have internal programs to incentivize burgeoning inventors lurking in their companies. These companies realize that crazy hot ideas for the next wave of innovation could come from the most unlikely of places. But even companies that have driven the tech wave for the past four decades find themselves in time crunches and are forced to suppress product development in the name of efficiency.

In some instances, it’s best for these companies bottom lines if certain innovative products never make it to market. There is also a question as to if a product’s ROI justifies a company’s investment of time, money and developer knowledge.

Bottomline: companies are often TOO busy working on the current best thing to come up with the next best thing.

With the role of a software developer reduced to following a preset project plan and without much room for growth, and the need of project managers everywhere to stifle

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