Every company wants its product or services to be covered by the best bloggers to ensure that the information shared reaches a big audience in a good way. A blogger can ignore your email and you will be left wondering why things are going wrong. Bloggers act like any other media reporter and coverage of your story will depend on how you present it and yourself. If you are looking forward to have your story end up in your favorite bloggers’ site, avoid the following mistakes when emailing them. 
- Emailing Anyone
When emailing your story to a blogger, make sure that at least one or two individuals you are emailing know you or your brand. Every blogger receives numerous stories a day, and this means that the chances of being chosen are low. A blogger who knows you might trust your story because they know your credibility. Also when you know each other, you will manage to craft your story exactly the way they want it, therefore, increasing your chances of being chosen.
- Avoid Over-Contacting
Once you send your first email or after making a call, do not keep on calling the blogger because you will make them lose interest immediately. Nancy at Behrman owns one of the successful PR agencies, and one thing she says is that people should not rely on old tactics to succeed in this industry. Being persistent can work in some activities but nagging will make you look desperate, and the blogger can also avoid your future pitches.
- Do Not Beat Around The Bush
Bloggers receive a lot of emails every day and therefore will not have time to read through your lengthy content. You need to go straight to the point, be brief but catchy. When they say catchy, however, it doesn’t mean that all your stories must have a headline with
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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