If you own a business, it’s likely that one of your goals is to increase traffic to your website. After all, more traffic means more likelihood of your ideal customer finding your product or service and eventually making a purchase.
The world of digital marketing can get complicated fast, but there are some simple and easy actions you take today that can lead to big results. Here are four things you can do right now to start boosting traffic to your site.
1. Create Fresh and Relevant Blog Content
Publishing engaging, relevant content on your blog on a regular basis is a great way to boost traffic to your site.
Think about the pain points of your ideal customers and what types of questions they have. Then, build your blog topics around those pain points and questions. Give them exactly what they are looking for so you can solve their problems and make them want to come back for more.
Every post you create should be SEO-friendly. Be sure to research keywords and incorporate them strategically in your content to help boost search engine rankings.
One great thing about blog posts is that long after the publish date, they can continue to bring in traffic for months or years to come. Look through older posts and determine if they are still relevant and valuable to your potential customers. If so, be sure to tweak anything that has become outdated and update links if necessary. You may also want to consider merging multiple posts that have very similar content into one post.
The actual process of writing blog posts, making sure they are search engine optimized, and keeping them current can be time-consuming. Blog writing services can save you time and energy, or developing a content calendar can help plan and organize your topics, and make the most efficient use of your time.
2. Make Sure Your Google Business Profile is Current
One of the easiest and quickest ways to boost your web traffic is to update your Google Business Profile. It’s free and easy, and makes your business look more professional, accessible, and helps you stand out from the crowd.
A Google Business Profile that is thoroughly updated will give potential customers a clear idea of who you are, what you do, what your hours are, and how to contact you. Add photos to your profile to make it more engaging and to show customers that you are a legit business and easy to reach.
Additionally, you can set up the ability for customers to add a review, which is a valuable tool to acquire social proof and a positive buzz around your brand and services.
3. Share Content on Social Media
Sharing content on social media to help increase traffic to your website may seem obvious, but the way you do it and exactly where you do it can make a big difference. Consider which platforms are the best fit for your ideal customers and the best fit for your specific service or product.
For example, LinkedIn and Twitter may be the ideal hub for one industry, whereas Pinterest and Instagram make more sense for other niches.
Be sure that your content is adjusted and optimized for each platform you’re using, such as creating specific sizes for images and adjusting tone and word count for the copy.
4. Increase Your Backlinks
Creating strategic partnerships with other organizations and brands can provide a powerful way to expose your brand to a new and broader audience.
First, be sure to create high-quality, engaging content that people won’t be able to resist reading and sharing. Then, reach out to a colleague at a different business, or an influencer related to your niche, to link your content on their website, or in other words, creating a backlink to your site.
This opens up your content to their audience: a valuable opportunity to reach a whole new pool of potential customers.
Increasing traffic to your website can take some time, but by incorporating these relatively easy and inexpensive tactics in our marketing plan, you’re more likely to see substantial improvement in the number of visitors
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