With increased competition in internet marketing, retailers must develop new ways to stay ahead of their competitors and provide the best possible service to their customers. Customers also know they have a plethora of options; hence, they demand optimum service.
As a modern marketer, automating your retail business with a Facebook chatbot will not only increase sales but also improve your customer service unit. There are several ways that retailers like you are enjoying the massive benefits that chatbots offer in their business.
Thankfully, with user-friendly chatbot building platforms like Zebrabuzz, you can design your chatbot for Facebook Messenger and Instagram in just a few minutes.
Here, we will look at how you can leverage a Facebook chatbot to improve the customer service unit of your retail business.
How Chatbots Can Improve Customer Service in Retail
The use of chatbots in the retail business will ensure a rise in consumer satisfaction, which will lead to increased sales.
We all know that satisfied customers return, and the more they return, the more sales your business generates, resulting in increased revenue.
Increased Engagements With FB Auto Liker Feature
A handful of chatbot-building platforms have different marketing features that you can use with your customer service chatbot. One of such features is a no-spam FB auto liker.
This feature can help you to auto like comments under your posts and Facebook page. It does not matter whether you are online, the unique feature can auto like. Liking your comments is a great way to provide instant gratification to your followers and customers.
You make the commenters feel appreciated. The Facebook algorithm also rewards pages with many likes even if it is through auto likes.
And with an FB auto commenter bot, you can respond to the comments immediately, help you solve problems quicker.
Connect To Your Customers On Their Favourite Platform
Facebook is the most-used social media platform today. Its messaging platform, Facebook Messenger, has more than 1.3 billion monthly users. This means most of your retail business’ customers are on there. They use the platform to interact with their friends and families.
With a Facebook chatbot, you can connect with them on the platform they use the most. This improves their experience because they can shop and get their questions answered without leaving the messaging platform.
Sell Directly On Facebook
Besides the Messenger chatbot, Zebrabuzz also allows you to set up a virtual store on Messenger. This means you can sell your products directly on Facebook.
You can use the virtual store to upload your products for customers to see, buy and pay directly via the Messenger bot. Zebrabuzz integrates with up to 8 major payment gateways, including PayPal, Stripe, Mollie, RazorPay and many others.
Facebook Chatbot for 24/7 Customer Support
Another crucial role a Facebook chatbot can play in your retail business’ customer service is assuring 24/7 availability. Chatbots are always online. They can engage your customers round the clock.
Staying available even after closing hours shows commitment to customer experience. As social media users can contact your business anytime, your Facebook chatbot will be online, ready to answer questions, provide relevant information, and sell your products.
Unmatched Speed and Efficiency
Speed is one of the few ways good customer service is measured. With many competitions facing your retail business, you don’t want to be slow, or you may lose customers.
Losing customers may not even be the worst. In an age where all it takes to bring down a business is a single tweet, you do not want to risk having disgruntled customers.
However, automating your business processes with a chatbot means you can get things done faster. A chatbot can move prospects through the sales funnel in record time.
Customers can get information quicker than loading web pages, making a call, or downloading a mobile app. Within seconds, a lead may have moved from being just a prospect to conversion.
Easy Navigation
Online retail stores are commonly overloaded with products. Customers usually have to search large catalogues to find the exact product they want.
Sometimes, the search bar just doesn’t work, and they still need to scroll through many products. Some get lucky, while others give up.
With chatbots, your customers don’t have to go through the stress. Instead of navigating through all the products you have, a prospective customer can ask your bot for specific details about a product they want, and the bot will show it to them immediately.
The user can then click on the product and be redirected to the checkout page.
There are several ways to improve the customer service department in the retail industry using a Facebook chatbot. With non-coding platforms like Zebrabuzz, you can build a free chatbot for your retail business in minutes and integrate it into your social media accounts like Facebook and Instagram.
Hi, I am Subhajit Khara a lifestyle blogger. Besides blogging, I like to play cricket and watch CR7 playing. You can reach out to me at wittythink.com
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