6 Tips for Finding Authentic K-Beauty Skincare Products

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Who doesn’t love K-beauty and all that it stands for? Glass skin, plumped up look, and a glow-from-within face – Korean beauty has got it all and more! With pioneering skincare technology and generations of skincare connoisseurs, the extensive regimen has grown from a niche trend to a mammoth in the beauty industry. Whether you’re looking for the best Korean foundation, moisturizer, or even foot masks, here are some tips to find authentic K-beauty skincare products. Read on! 

Look For The Ingredients

Korean beauty heritage is all about foregoing harsh chemicals and relying on natural, animal by-product ingredients. Having said that, there are some ingredients unique to K-beauty, look for them while shopping for their skincare range. 

  • Snail Mucin (body secretion of snails; it sounds gross but does wonders to the skin. The gooey substance helps with skin restoration and heals fine lines)
  • Propolis (a natural compound produced by bees that acts as an antioxidant powerhouse to fight photodamage and skin aging when applied topically)
  • Ginseng (a powerful herb that augments blood circulation, promotes collagen production, and shields skin from external stressors)
  • Birch (an extremely hydrating ingredient made from the sap of birch trees, rich in proteins and antioxidants to provide ample nutrition to the skin)
  • Arbutin (a fantastic ingredient to tackle dark spots and hyperpigmentation. It suppresses the enzyme of melanin-producing cells)
  • Fermented Rice Water (an age-old secret of Korean women for skincare and haircare. It battles acne and prevents skin sagginess.)
  • Centella Asiatica Extract (a medicinal herb that strengthens skin’s protective barrier and soothes irritated skin)
  • Hyaluronic acid (a well-known humectant that retains the moisture in the skin, keeping it plump and fresh for long)  

Since most of these ingredients are unique to K-beauty and may be totally new to you, check for allergies. Some like propolis and snail mucin can cause mild allergic reactions in a few women. 

Check Authentication Of The Online Website

Many websites have popped up claiming to be a reliable K-beauty brand store. But, are they? It’s hard to say. All I can tell you is there are plenty of imposters these days, so beware. You can get help from friends or family who are avid K-beauty lovers to find a legitimate site. If you’re the first in your circle to try them, though,  you can check the online reviews yourself. Here are some of our favorite online stores to grab your authentic K-beauty skincare products from: 

  • YesStyle
  • wishtrend
  • Ulta Beauty
  • Soko Glam
  • iHerb
  • Aritaum
  • Peach & Lily
  • Urban Outfitters

Price & Packaging

Many Korean brands are getting imitated and sold for a lower price on the Internet. Please don’t trust such sellers, the ingredients can be compromising even if the packaging looks convincing. To check for the unique details of a product’s packaging, there’s no better place than Instagram. Companies spend a lot of time and money on product photography, and you can find some distinguishing product details on the Gram. 

Also, beware of cheaply sold products capitalizing on the Korean beauty trend. Even if they’re made in Korea, many still have low-quality ingredients. These companies take advantage of US users who don’t really know anything about K-beauty beyond “it’s trending on Instagram, so I want it.” Go for brands that are reliable and buyer-backed. 

Research The Company

We’d strongly encourage stalking when it comes to buying skincare products. Go and read the company’s Wikipedia page – if they have one. Rummage through their ‘About Us’ and ‘FAQ’ page to know significant details of their range of items. They generally mention where they source their products from and where it’s made. Further, read the reviews, most importantly, reviews from locals to check the authentication of their Korean origins. 

Check For The Product Range

K-beauty’s most famous trend is the famed 10-step beauty regimen. Any company claiming to be an authentic K-beauty product store will have all the 10 beauty products in their kit. What differentiates the normal beauty range from K-beauty are essences, ampoule or serum, two types of cleansers – oil-based and water-based, and a sheet mask. Look for them while shopping online! The entire range is generally listed on the company’s website or you can just stalk their social media to find out the same. 

Just to clarify, there are some K-beauty brands, like Cosrx, that don’t have two kinds of cleansers in their product line-up. They only have a morning cleanser and the exception is also simply for cleansers and not other products mentioned above. 

Look Out For US Brands Imitating K-Beauty

K-beauty has been in the spotlight for the longest time. So, naturally, any skincare brand would want to steal some of its spotlights to make some bucks. US companies have already started. I’m talking about the water drench, moisturizing bombs featuring USP that aligns with the hydrating, bouncy concept of K-beauty products. Fresh’s Facial Treatment Essence boasting of the same benefits as K-beauty’s essences or Glam Glow’s Water Burst Hydrating cream touting Jeju Island’s water smells all K-beauty. 

Authentic K-beauty skincare products have these skin-care merits running for the longest time and it sure isn’t for sale. Be wary of the US, or any other country for that matter, brands that are leveraging Korean skincare secrets to gain monetary benefits. 

Finding legitimate Korean beauty products isn’t tough – all you need is some classic Internet research and honest sellers. Pick products that are perfect for your skin type and you’re all set on your way to achieving hydrated, plump skin just like Korean women.

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