A quick look at a news website and you will see that e-cigarettes, vaping, and everything to do with it are at the top of the headlines. Why? Several people have gotten hurt or worse due to vaping e-liquids, and many of those people were teenagers and young adults. E-cigarettes are extremely portable, easier to hide than traditional cigarettes, and come with plenty of flavored vape juice options, which is why they appeal to the younger generation more than traditional cigarettes tend to. Unfortunately, they are just as unsafe as cigarettes, which is why people are taking action to get them taken off the shelves. Because Juul is one of the most popular brand names for these vaping products, many refer to the resulting lawsuit as the Juul lawsuit.
The Big Problem Is the Marketing
You might be wondering exactly how teens even heard of vaping. After all, cigarette ads are few and far between and not on television. Shouldn’t vaping be the same? The answer is, quite simply, social media. Juul, especially, relied on social media platforms to market its products and had ad campaigns on YouTube, Instagram, and Twitter, to name a few. The Instagram account alone focused on sex appeal, freedom, relaxation, and lots of delicious flavors, all things teens are interested in.
The Basics of the Lawsuit
At its most basic description, the lawsuit against Juul (and similar lawsuits in the making) claim that the company deceptively marketed its e-cigarette products, which are full of highly concentrated, highly addictive nicotine, to teenagers and young adults. The lawsuit represents young adults who became addicted to nicotine. Some of these young adults have ended up putting so much nicotine into their bodies via the flavored juices that they’ve had seizures, convulsions, and other medical problems related to overdosing on nicotine.
Causes Listed in the Lawsuit
According to an article by the Center for Tobacco Control Research and Education, there are several causes for the lawsuit listed in the legal documents, and the deceptive marketing is just the tip of the iceberg. The Juul lawsuit also alleges the company violated RICO by unlawfully deceiving parents and children and fraudulently selling their products as non-addictive when they are actually nearly as addictive as traditional nicotine cigarettes. There are also claims of design defects, negligence, violations of Florida’s Deceptive and Unfair Trade Practices Act, and unjust enrichment.
It is always important to avoid nicotine whenever possible and to get help to ease your addiction if you can. If you believe you were unjustly a victim of Juul or similar products, further research into the lawsuits can help you determine if you have a case.
I’m a 20-something stay-at-home mother and wife. I have an amazing husband, a beautiful daughter, two loving dogs, and a lazy cat. I wouldn’t change my life for anything! I love to read, listen to music, cook and blog!
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