An argument against the use of press release distribution services

Sharing is caring!

Where there are flowers, there are thorns, and no matter how pretty that flower may seem, it’s bound to leave you with a wound if not plucked in the right way. Similarly, a press release distribution service is like a flower; however, if not consumed and produced in the right way, it is bound not to give you any advantages. Which is why we thought it would be better to list down the specific pros and cons of having a press release distribution service and for you to be able to make the right decision regarding your press release. 

  • NO SEO values 

The myth of getting SEO benefits is sadly just a myth and is not true. The inherent search engine optimization value of a press release distribution service remains exactly zero and remains this way for years. 

  • They rarely produce ROI

Press release distribution services are considered expensive, and regardless of your report being fancy enough, it is incredibly challenging to find ROI for your PR. 

  • A blog is considered more sufficient.

Most ideas regarding your company’s goals and objections don’t necessarily have to be transformed into a traditional press release; rather, it is considered more beneficial to transform them into a blog post. This way, it gets more or less the same amount of coverage and, accordingly, is a cheaper option. 

  • Media relations are fundamental

The better contacts you have, the better coverage you are bound to get. Knowing your contacts is the key here, pitching reporters directly is a quicker and much easier way to get your job done. 

  • Only useful if it’s newsworthy

Your press release contains something you want to portray onto your targeted audience, and knowing your message’s worth is the most crucial factor. Unless your news isn’t considered newsworthy, it significantly won’t have any effect on the media as well. 

  • Mass pitching should be a no-no

Mass pitching is an utter flop and is considered to be among the biggest fails on behalf of the press release distributors. It specifically ruins the image of the PR professionals amongst all journalists. Thus, concluding, you should not do it. 

Aside from all these facts, we thought it might be useful to know the average steps a press release goes through and how the above points are implanted into this process.  

  1. Choosing the press release distribution network, yourself.

You would want to refrain from spamming the on the publishing website or digest, whatever it may be. It may be useful to first look into the publishing post to see whether there are other press releases present and yours; after all, nobody is interested in reading the same thing repeatedly. 

  • The process of syndication

Syndication is when all the major publishers pick up your coverage and spread it. With that, we mean copy-pasting it onto the publishing sites, in order for it to gain recognition. 

  • Receiving reports and Your analytics

You probably know by now that your press release helps you keep a record and report the data as you go along the process. Getting a report will get you some vanity metrics that will eventually benefit you in the short and long run altogether; however, it contains no relevance to your company’s goals. 

  • The review of your campaign

Once you receive your report of your campaign, you eventually realize all the places it lacked, and thus you figure out it wasn’t really worth the time and effort altogether. 

Now that we know why you are left disappointed in the end, let us see some quick strategies on how to avoid the disappointment. 

  • Provide something newsworthy and important 
  • Announcing a major product or service launch to get that coverage 
  • Using statistics/metrics as your guide 
  • Mentioning your milestones and company stories in order to attract 

These are just some of the hundred ways you can make your press release sound newsworthy and make your camping a success. 

Sharing is caring!

Speak Your Mind

*

shares