One of the main reasons press release distribution service is not as effective as it is advertised is because of how poorly it is written. Considering the main goal is to target the audience and increase business revenues, this service might actually be counterproductive in this regard. The question then raises if they are even able to generate the media reach and success that they promise. If we consider it on a principal level, press releases should be effective enough to justify the production cost that’s made to secure better media coverage.
To understand this better, it is important to draw a comparison between what you will be promised about press releases and what you should be expecting.
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It’s the way it’s written. Either the title is poorly written, or the headline is irrelevant to the product. This results in you losing the attention of the reader and hence, creating further confusion. Because you are already paying the writers, it’s an additional cost that’s yielding no definite results. It then goes to journalists who don’t have enough time to go through them all. Because there are no backlinks provided, it doesn’t provide media coverage as the shortcuts aren’t available. Lastly, because the younger journalists see them as an
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