Best Practices for Automated App Ads

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Automated App Ads

The rapid growth of the app advertising industry has meant that the best practices for quality ads have been slow to emerge. It’s the classic chicken and the egg situation, where advertisers don’t spend money on quality app ads. After all, they don’t get a good return and users don’t click on good ads because they aren’t available. Every day, new tactics are being tried but it’s still unclear what constitutes a good experience for users. The purpose of this article is to take a fresh look at the best practices for automated app ads

What is AAA (Automated App Ads)?

Automated App Ads just like Facebook automated ads are automatically generated and personalized ads that help promote an app or game to potential users who haven’t already downloaded it. These ads are powered by machine learning, which means they’re based on signals such as device type, location, and other factors that are relevant to your business objectives.

Google ads automation makes it easier for you to advertise your app by automating the process of creating and managing app ads. You can use Automated App Ads with any campaign type, including direct campaigns and search retargeting campaigns. You can also use Automated App Ads with any network or CPI network type. Adwisely can help in Automate App Ads setting. We can help you in AdSense activation and all other tools that need to run proper AAA. 

To use ad automation, you must have an active AdSense account that’s linked with Google Play Developer Console.

How does it work?

Automated App Ads are a part of the Google Ads ecosystem and run on all eligible devices in the same way as other text ads. automated google ads are created using a combination of machine learning and human expertise. Machine learning helps us determine which keywords will lead to conversions, while humans help us choose between thousands of different options for each ad. The result is an ad that’s optimized for performance without sacrificing relevance.

Here’s how it works:

We start by analyzing your app’s metadata and keywords to generate hundreds of potential combinations for every word or phrase you specify (or don’t specify). For example, if you tell us “free game” then we’ll generate hundreds of combinations like “best free games”, “top free games”, “free games new” etc… We then run these combinations through our machine learning algorithms which give us predictions

Key challenges with AAA:

Automated ads (AAA) are popular for a reason: They’re easy to set up, inexpensive, and can be used for a wide variety of purposes. But there are some challenges with AAA that you should know about before you jump in.

Here are five key challenges with AAA:

Limited user experience:- AAA is a new format and as such, it doesn’t yet provide a seamless or personalized experience for users. To improve this, marketers should focus on creating highly targeted ads based on user data and behaviour.

Poor targeting capabilities:- Automated ad creatives don’t have access to demographic data or behavioral information like typical in-app mobile ads — which means they can be difficult to target effectively without additional effort from a marketer.

Low performance of the app ad unit:- Automated ad creatives don’t provide as much control over creative execution as standard in-app mobile ads do — so it’s important to consider how you want your ads to look before diving into this channel.

High price per install (CPI):- AA can be expensive compared to other ad types, like app install ads because it is typically used for testing and building audiences. The high cost per install may result in an insufficient demand for your app.

Lack of transparency and control over the entire campaign process:-  When you use AAA, there is no way for you to see how your budget is being spent and there are no reports detailing how many people clicked on your ads or what they did next.

What should you do?

The promise of automated ads is the ability to scale and deliver relevant, smartly automated ads and personalized ads. While this can be achieved, there are some best practices that you need to follow to take a step to get started with automated ads.

Focus on optimizing the customer journey: 

Automated app ads are a good way to reach your target audience at scale, but they’re not a substitute for human-driven marketing. Use them as an opportunity to identify key moments in the customer journey and optimize your ads around those moments.

Validate your ad copy with manual A/B testing: 

You can do A/B tests with auto-optimized ads using Google Ads Editor or AdWords Editor. However, it’s important to remember that automated optimization works best when there is enough data available. If you have just started using automated ad creative and have only used one version so far, then it might not be time yet to rely too heavily on automated optimization as an indicator of what works well for your business.

Mind your audience composition and learn to layer

Automated app ads are great for targeting users based on their past behaviour, but that doesn’t mean you should only use them with existing users. Automated app ads can also be used to target new users who haven’t downloaded your app yet — even before they download it.

Target your best customers first

You can get started with automated app ads by targeting users who have already downloaded your app and loved it. Even if they haven’t opened your app since downloading it, you can still target them with an ad that reminds them about their experience with your brand — and encourages them to try it again. This is called re-engagement.

Use Day Parting to schedule when your ads run

You have the option of setting up a dayparting for your automated app ads, which will allow you to choose exactly when they run based on the day of the week and time of day. This is an excellent feature because it lets you be more targeted about when people see your ads since you can determine which days and times are most likely to generate a response from users.

Create daily budgets

When creating your automated app ad campaigns, be sure to set up a daily budget so that Google won’t spend more money than what’s allocated in this account. You can set up daily budgets by using either cost per click (CPC) or cost per action (CPA).

Track Progress

When using automated app ad campaigns, you must track their performance and make changes accordingly. You can do this by analysing the data from each campaign and checking how many clicks resulted in installs, how many installs occurred after clicking on an ad, and how many users uninstalled within 30 days after installing an ad-supported version of your app (or 30 days after installing any version if no ads were used).

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