Marketing execs and graphic designers need to work hand-in-hand to ensure that the final outcome meets both design aesthetics and conveys a clear and concise message to your target audience. Essentially, you want the outcome to do what it’s meant to do and also look great.
However, as a marketer, communicating your ideas to a designer may not always be smooth-flowing, especially since there’s some jargon you may not know.
That said, taking a little time to understand the basic
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