Here’s Why You Should Hire A Dental SEO Company

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Introduction

As with any successful business, having an efficient marketing strategy is key to bringing in clients and growing your company. In order to keep your business booming, you need to list your company as the dental provider to go for, when prospective clients search for a dentist. The best way to do this is to start learning and investing in Dental Search Engine Optimization, otherwise known as seo for dental

Unfortunately, crafting the perfect marketing strategy can take a significant amount of time (and effort!) to implement. This is why we encourage engaging an external SEO company that can take care of all things marketing and website-related so that your company is guaranteed to expand and grow. Here’s a compilation of what to look out for when hiring an SEO provider for your practice.

They Have Lots Of Experience 

Did you know that Google has more than 200 SEO criteria when ranking a page’s effectiveness? Let’s face it: SEO can be extremely complicated and requires a certain degree of technicality to manage –– if used improperly, it may harm your company’s reputation, instead of building it. Landing on the top few results of and can handle any unexpected changes such as algorithm updates, and can even help to build or revamp your website’s interface. All these put together will ensure your company in staying relevant, engaging, and properly targeting your intended audience. 

Improve Your Search Rankings

It’s no secret that Internet users are incredibly picky and restless –– 60% of all searches go to the top three links, and only 75% of internet users view the entire first page of the search. It is paramount for your website to be listed within the top three search results, to maximize the amount of website traffic and prospecting clients. One surefire way that SEO companies do this is through Pay-Per-Click (PPC) advertising to improve your overall search results. This entails bidding for specific keyword searches so that your advertisements will appear under the exclusive paid search results section, for better user ease and convenience.

Increase Client Conversions And User Experience

Not only does a good SEO company drive website traffic, but it also increases the resulting client conversions. You may have the best Google ranking, and an insane amount of web traffic,  but it’s all wasted if that doesn’t translate into client conversions. An effective SEO company can help to review your web content, assess the reasons for slow client conversions, and recommend alternative strategies to turn hesitating clients into paying customers.

A fully optimized website will come with all the relevant keywords and phrases about the services that your company provides. This will recommend your website to anyone who’s searching for those specific services, and provide them the information they need. One pro tip that SEO companies do is to further develop any important or profitable web content that you may have so that you’re elevated above your competitors. 

Practice What They Preach

This one may be painfully obvious, but hear me out: a good SEO company has to first practice good SEO strategies on themselves –– ideally in the first three options, on the first page. It’s a good habit to check how the company ranks on different search engines and in organic search results as well. 

Another surefire way to gauge an SEO company’s effectiveness is to examine its web design, which is crucial especially if you’re looking to revamp your dental website. Some of the things to look out for include a fast loading speed, SSL certificate, aesthetic design, prominent contact information, mobile and tablet friendly, responsive links, etc. 

They Are Reputable And Trustworthy

A trustworthy SEO company would have displayed previous client testimonials or reviews on their website or search engines. We recommend checking through the company’s previous clients to see if they’re still using the SEO company’s services. If they are, good! And if they’re not… that may not be such a good sign after all. 

Do remember that whilst it’s normal for any company to have a couple of bad reviews, you shouldn’t be seeing dozens upon dozens of bad reviews from unhappy clients –– that’s a telltale sign of a company you should stay away from. 

Ethical Business Practices

You’ll want to look for SEO companies that exemplify ethical business practices. One good example is to see whether the company is transparent about their services –– basically what you’re getting in exchange for your hard-earned money. SEO is not a one-time miracle adventure: it requires hard work and dedication over time. Whilst you may not see immediate results, your SEO company should provide regular updates on not only your website metrics but also website maintenance, search engine rankings, keyword optimization research, etc. 

It’s also important that they ensure that they’re only using “White Hat” SEO measures. This includes using unrelated keywords, keyword stuffing, usage of invisible text to add keywords, which may result in severe penalization by search engines. 

Familiar With Dentistry and Local SEO Market

It’s important to choose an SEO company that already has prior knowledge of dental practices –– you don’t want your page looking like a fashion retailer! Having market-specific experience is essential to help your company stand out from the crowd. Plus, your SEO company must be familiar with the local SEO market. Over 96% of Internet users conduct local searches when seeking local businesses, so your SEO company should be actively using the online reviews Yelp, Yellow Pages, and Google Maps to your advantage. 

What to Look Out For

There are certain red flags to look out for when sourcing for the best dental SEO company. First, you should be wary of companies that claim to “guarantee” first page rankings –– the changing nature of search engine algorithms means that there’s no way to “ensure” first place, without trying to cheat the system.

Secondly, beware of companies that emphasize quantity over quality. SEO isn’t purely a numbers game –– you can’t spam backlinks and articles to guarantee “page one mentions”. In fact, this would probably get you penalized. Conversely, using only one or two strategies can also be an indicator that the company is not experienced enough in other areas. This can mean that the techniques they employ might not be the best fit for your practice. 

This is another obvious one but refrain from engaging with companies that aren’t able to answer your SEO questions. These are either really inexperienced companies or salespeople whose job is to get you to buy their services for a fee or outsource your request to another company completely. 

Not all that glitters is gold, and SEO companies that sound too good to be true should be avoided at all costs. This includes offering extremely low prices, having overly enthusiastic reviews, or those that “guarantee” quick results in the form of keyword packages. Hear me out: SEO isn’t an all-you-can-cure miracle. It takes time, effort, and dedication. There’s no way that five keywords, or an insanely cheap deal, can guarantee you amazing website traffic overnight. 

Lastly, SEO companies that do not give audits are more often than not a scam. Audits reveal the weak links of your SEO which enables the company some direction to proceed.

Conclusion

Thinking about whether to hire an external SEO company can be incredibly daunting, but the above-mentioned pointers can definitely enable you to make a better-informed decision when deciding to engage a dental SEO company.

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