Introduction
As with any successful business, having an efficient marketing strategy is key to bringing in clients and growing your company. In order to keep your business booming, you need to list your company as the dental provider to go for, when prospective clients search for a dentist. The best way to do this is to start learning and investing in Dental Search Engine Optimization, otherwise known as seo for dental.
Unfortunately, crafting the perfect marketing strategy can take a significant amount of time (and effort!) to implement. This is why we encourage engaging an external SEO company that can take care of all things marketing and website-related so that your company is guaranteed to expand and grow. Here’s a compilation of what to look out for when hiring an SEO provider for your practice.
They Have Lots Of Experience
Did you know that Google has more than 200 SEO criteria when ranking a page’s effectiveness? Let’s face it: SEO can be extremely complicated and requires a certain degree of technicality to manage ֖ if used improperly, it may harm your company’s reputation, instead of building it. Landing on the top few results of and can handle any unexpected changes such as algorithm updates, and can even help to build or revamp your website’s interface. All these put together will ensure your company in staying relevant, engaging, and properly targeting your intended audience.
Improve Your Search Rankings
It’s no secret that Internet users are incredibly picky and restless ֖ 60% of all searches go to the top three links, and only 75% of internet users view the entire first page of the search. It is paramount for your website to be listed within the top three search results, to maximize the amount of website traffic and prospecting clients. One surefire way that SEO companies do this is through Pay-Per-Click (PPC) advertising to improve your overall search results. This entails bidding for specific keyword searches so that your advertisements will appear under the exclusive paid search results section, for better user ease and convenience.
Increase Client Conversions And User Experience
Not only does a good SEO company drive website traffic, but it also increases the resulting client conversions. You may have the best Google ranking, and an insane amount of web traffic, but it’s all wasted if that doesn’t translate into client conversions. An effective SEO company can help to review your web content, assess the reasons for slow client conversions, and recommend alternative strategies to turn hesitating clients into paying customers.
A fully optimized website will come with all the relevant keywords and phrases about the services that your company provides. This will recommend your website to anyone who’s searching for those specific services, and provide them the information they need. One pro tip that SEO companies do is to further develop any important or profitable web content that you may have so that you’re elevated above your competitors.
Practice What They Preach
This one may be painfully obvious, but hear me out: a good SEO company has to first practice good SEO strategies on themselves ֖ ideally in the first three options, on the first page. It’s a good habit to check how the company ranks on different search engines and in organic search results as well.
Another surefire way to gauge an SEO company’s effectiveness is to examine its web design, which is crucial especially if you’re looking to revamp your dental website. Some of the things to look out for include a fast loading speed, SSL certificate, aesthetic design, prominent contact information, mobile and tablet friendly, responsive links, etc.
They Are Reputable And Trustworthy
A trustworthy SEO company would have displayed previous client testimonials or reviews on their website or search engines. We recommend checking through the company’s previous clients to see if they’re still using the SEO company’s services. If they are, good! And if they’re not… that may not be such a good sign after all.
Do remember that whilst it’s normal for any company to have a couple of bad reviews, you shouldn’t be seeing dozens upon dozens of bad reviews from unhappy clients ֖ that’s a telltale sign of a company you should stay away from.
Ethical Business Practices
You’ll want to look for SEO companies that exemplify ethical business practices. One good example is to see whether the company is transparent about their services ֖ basically what you’re getting in exchange for your hard-earned money. SEO is not a one-time miracle adventure: it requires hard work and dedication over time. Whilst you may not see immediate results, your SEO company should provide regular updates on not only your website metrics but also website maintenance, search engine rankings, keyword optimization research, etc.
It’s also important that they ensure that they’re only using
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