As the internet and communication technologies have taken over the world, smaller businesses and start-up enthusiasts are taking interest in starting newer ventures. The cost-effectiveness and the market exposure that is offered by the digital space makes it attractive for small entrepreneurs to set their foot in the market. That being said, smaller businesses do not have huge marketing budgets and resources like that of a large firm. Fortunately, digital media is not driven by fancy TVCs and celebrity endorsements, but
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