Being a dentist, it is vital to know that your website is an integral part of your business. It would be best to rank at the top of search engines to get new patients and maintain existing ones. And SEO for dentists can be challenging! That’s why we have created these DIY steps that will walk you through everything you need to know about SEO marketing for dental care.
4 Dental SEO Strategies
Keyword Research
Keywords help Google know what your content is about, which they will use to rank you higher in their search results. For example, how would you Google search for your service or a dentist? The following keywords can be used: dental implants, teeth whitening, cosmetic dentist, dentist in (city), etc.
Choose any keyword considering its domain authority and volume. Now take your keywords and add them into AnswerThePublic. This site will generate many new, relevant keyword phrases based on the most popular questions people ask each day.
Page Optimisation
Once you have selected the keywords, it’s the perfect time to start the process of ranking them. First, create pages or content and make sure they are high quality not to dilute the power of those words. Once the pages are created, it is vital to optimising them for search.
Here on-page SEO plays an essential role. It is a vital part of your marketing strategy. It can help you rank higher in search engine results for specific keywords, which will lead to more visitors clicking through and buying from you.
Technical Issues
To ensure you don’t have any technical issues on your site, it’s essential to audit. The fastest and easiest way of finding these problems is with a website survey or analysis that can be found at no cost from many different agencies.
The most common technical problem include:
Securing your site by using HTTPS (SSL) That means that the website is encrypted. If necessary, you can purchase SSL from your web host. Ensure it loads fast. Check out GTmetrix or Google’s Page Speed for some helpful tips.
Link Building
Link building is a great way to improve your site’s credibility, authority, and popularity. There are many strategies but two quick tactics that can help you out.
- Guest Blogging can be an excellent opportunity for new visitors or long-time followers who haven’t seen it in a while.
- Copy your competitors’ backlinks with Moz. You can get started by seeing at least 10 of their links for free before having to pay, and then send out a quick email asking if they would be willing to link exchange.
Wrapping Up
Can’t afford to hire an SEO agency? Don’t worry! You can get started with dental SEO yourself with the above mentioned DIY ways of SEO marketing for dentists. However, suppose you are considering increasing your dental SEO. In that case, the content on your site must speak directly towards what Google wants.
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