Kim Kardashian has explored a wide variety of business ventures over the years, choosing to focus on fashion, beauty, fragrance, and even mobile apps. Although some of her businesses have since shut down, Kardashian has steadily built a strong business empire that shows off her business acumen.
Launched in 2019, SKIMS is one of Kardashian’s more recent business ventures, but it has made a very strong impression in this short time. With its sell-out collections and high-profile collaborations, is it fair to call SKIMS Kim Kardashian’s most successful business yet?
Origins
SKIMS is Kim Kardashian’s clothing brand, selling shapewear, underwear, loungewear (including hoodies, pants, tops, and sweaters), lingerie, dresses, pajamas, bodysuits, and accessories. SKIMS was founded by Kim Kardashian and entrepreneur Jens Grede in 2019, with the aim of being a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear. During the first launch, all of the merchandise on the site sold out within ten minutes, helping the company make $2 million in profit. This hugely successful initial launch set the tone for the years to come.
Aims
From the beginning, SKIMS has prioritized inclusivity and body positivity, aiming to help all women find clothing that flatters them. Kim Kardashian has stated that her inspiration for starting the brand came from struggling to find shapewear in the right size and shade range. With SKIMS, Kardashian has certainly addressed this glaring problem in the industry by including a wide range of sizes (from XXS to XXXXXL) and shades for nude tones in her clothing. By filling this gap in the market, Kardashian has ensured long-term success for her brand.
Success
The popularity of SKIMS clothing is evident. On the SKIMS website, Kardashian’s clothing collections have amassed over 26,000 five-star reviews, with women praising the quality, comfort, and inclusivity of the items. This has fueled the hype surrounding the brand, leading to further sold-out collections and expansion into other retailers such as Nordstrom. Overall, SKIMS was valued at $3.2 billion in January 2022, which is a staggering increase from the valuation of $1.6 billion in April 2021.
Collaborations
The success of SKIMS can also be seen in its high-profile collaborations in recent years. In 2021, SKIMS collaborated with Italian luxury fashion house Fendi for the FENDI X SKIMS collection, which included shapewear, dresses, and swimsuits. Also in 2021, SKIMS established a partnership with the United States Olympics team, providing female athletes with SKIMS loungewear that they wore during the 2020 Summer Olympics and Paralympics. This partnership has continued into 2022, with athletes wearing SKIMS loungewear during the Winter Olympics too.
Overall, it’s clear to see that the growth of SKIMS has been astronomical since its 2019 launch. SKIMS now sells a huge range of products on its website and in-store in certain retailers, boosting its growth even further. Although Kim Kardashian has had plenty of other successful business ventures, such as KKW Beauty and KKW Fragrance, SKIMS is surely her most successful brand due to its huge growth and even bigger growth potential.
Hey welcome to my blog . I am a modern women who love to share any tips on lifestyle, health, travel. Hope you join me in this journey!
Speak Your Mind